In the word of digitalization, 90% of consumers will go online before they decide to make a purchase. Interesting is 93% of the search done on Google, and here is where you don’t want to lose potential customers.
It’s very common for those who work in marketing departments to be siloed into individual job duties. Typically, a pretty standard marketing department is composed of a data scientist for the analytics, an SEO expert for content creation, and a few design experts.
The SEO landscape is a dynamic platform that requires great efficiency to alleviate your website ranking. It needs a lot of skill and smart decisions for an SEO expert to pull the rank up.
It might come as a shock to most, but the number of Internet users is increasing every day! That means that many habits are changing, one of the most impacted ones is how we do business.