Shopify is one of the most popular eCommerce software programs for store websites. Used by over 5.6 million stores online, there are tons of features and benefits Shopify offers that makes it a favorite of many. If you are looking to start an eCommerce store website, Shopify might be the perfect fit for your needs.
What is Shopify?
Shopify is a Canadian multinational eCommerce platform supporting online stores and point-of-sale retail sites. Scores of sellers and agencies that specialize in brand marketing find the platform to be very accommodating with outstanding features and a good amount of customizations available. Shopify is appreciated for the multitude of themes it offers users to use on their sites.
How Does Shopify Work?
Shopify is a paid program with several tier available ranging from basic to advanced. Users can create their own website with many features and themes to choose from or hire an expert Shopify developer to do the work. Shopify has monthly or annual plans and does offer onsite assistance with some plans.
The Shopify platform is an excellent one for beginners with little or no technical experience. The first step is to pick a theme. There are so many it can be overwhelming but to help make the experience easier, users can choose an industry or category such as clothing, food and drink, or a service like plumbing or freelance writing. There are even sub-categories.
Past the initial bones of the site, content can be added. Images, blogs, articles, product descriptions, videos, and so forth are a huge part of the sites and are simple to put on as the pages are created.
If you want to really customize the site, it can get technical. If you have no experience, you may want to hire an expert. Otherwise, you can go by the detailed instructions and ask for help from a Shopify representative if you run into trouble.
All About Shopify Themes
The themes on Shopify are one of the main attractions. They are pre-built templates, style settings, and modules that give your brand the look and feel that establishes its identity. The turnkey templates allow for a good amount of customization with just a few simple steps.
More options can be found through paid options or through professional Shopify designers. Even if you do choose a more complex design or more complicated functions, once those are applied, the site is still very easy to manage.
Benefits of Shopify and Shopify Themes
Shopify is one of the leading platforms retailers turn to for creating and hosting their shops. It is integrated with many business tools including point-of-sale systems, SEO, inventory management, shipping, reporting, multi-channel marketing, and so much more.
Shopify themes have tons of benefits too. They are plug-and-play so they can be created and managed with ease. Within the themes you’ll find plenty of options so you can have the advantage of a template without looking like a cookie cutter website.
The theme pages let you decide if you want blogs, articles, videos, images, products, etc. Everything is at your fingertips, and you are able to view your page immediately. Options are budget-friendly for a fully responsive, fully optimized website that is also mobile friendly.
It’s also nice the professionally customized themes work well on Shopify too. Designers can work wonders on this platform.
Another valuable Shopify advantage is that if you decide to switch themes, you can do so without it is affecting other parts within your site whereas on some other platforms, you’d lose all your work.
The disadvantages of using Shopify are few. There is a monthly fee if you want to be able to use a link other than the one assigned by Shopify. You may find the professional help Shopify offers with some plans is too limited. In that case, you can outsource some help of your own.
If you are looking into using Shopify and would like professional help from expert developers, be sure to check out Mad Mind Studios.
