Introduction
According to an article published in August 2021 by the Global Escape Room Market, the lucrative success of the escape rooms will have increased by a million USD in 2021. And it is also estimated that the escape room franchise across the world will witness a CAGR (Compound Annual Growth Rate) of another million USD from 2021-26.
With Covid-19 causing a rapid change in entertainment policies, various escape room markets have also been influenced by many factors on both the global and regional levels. The production and consumption rate has especially established its strong foothold in regions like Europe, North America, Japan, and China, where it is blooming into a well-appreciated recreation source and a profitable business idea through which you can earn great benefits.
Due to its versatile and dynamic nature, a variety of career areas expertized in several subsectors have shown their interest in the escape room industry. From professors who carry out scientific research to investors and even a few entertainment players and icons, the references are just too many.
To quote a couple of examples to back this premise, let us take a quick peek at some of the known stories that reflect how escape rooms have attracted investors for dipping into their resources to capitalize on this franchise, such as – The CEO of AMC Theatres, Adam Aron had organized an advanced screening of the Sony’s Escape Room: Tournament of Champions on 7 July 2021 for attracting investors and stakeholders on a global level for the growth and popularity of its franchise. And Nate Martin, who co-founded and is the CEO of Puzzle Break (the first escape room center in the Pacific Northwest), had invested $7,000 in 2013 to kick start the launching of this business.
And to understand the above concept in-depth, let us go through the reasons that specify why investing in an escape room franchise is a lucrative opportunity:
1. A promising presence in the game industry
Unlike any other online or video games crowding the game industry, escape rooms stand out with their creativity and a diverse atmosphere. Being a real-life race against time escape game that is simultaneously known to improve your soft skills and give you a surrounding where you can detox your mind of its negative energy and tiring thoughts, their presence promises significant progress amongst other games.
And it is also a perfect spot for celebrating gathering events like birthdays, dates, a weekend break, or any celebration party. This gives the audience to experience both the ends of the spectrum – from the mysterious puzzle-solving thrill to the cheerful party they can easily rejoice with their loved ones. This makes the escape rooms a great idea for new business prospects.
2. The budding nature of the market
A major part of the recreation and gaming market relies on people in the age group of 18-40 for the selling and popularity of their product. The youth is always out there looking for ways to enjoy something new and experience different and fun-filled activities. And escape room market has everything to offer this set of people.
From the enjoyable and mind-boggling puzzles that are straight-up hooking to the immersive effects that make everything inside the room feel like a reality, there’s so much for the players to engage and enjoy with their family and friends. With the addition of new technology and gadgets in its theme and background, it has started to become a better version of itself with a budding platform for lucrative and great opportunities.
3. A unique concept
The escape rooms are a one-of-a-kind immersive experience which is part escape the game troupe, part group work and interaction, part theatrical, and part themed house exhibition. You get to go through a myriad of puzzles and clues that are distributed all over the escape room through which you must interrelate the riddles and earn your freedom from the room. There are plenty of secret passages, clues, and hidden props to search from and think out of the box in that 60 minutes.
With new and creative themes that are available for the players to choose from, these breakout games are earning mass attention from the public. With careful planning and proper execution based on its themes and a fine setting, they can become a hub for bulk investment to start a new recreation business.
4. The lucrative output of the franchise
One of the important factors that govern the escape room ideas is the lucrative output that is delivered once the business gathers attention in the market after a while. While it requires negative cash and monetary financing from your wallet during its initial establishment, the gradual output becomes bulky as you keep moving ahead. The experimental and novelty features combined attract spectators from a large age group which further increases its monetary status and success rate.
5. A nascent business with a bright future
While you might not notice it, but escape rooms are slowly making their way into several other forms of virtual and stage media. They are being featured and advertised in films and events across the world. Many escape room fanatics and critiques are traveling the world to promote its storytelling and aesthetic quality.
It might be a nascent business with limited influential figures, but these live puzzle rooms are the heartthrob of many tourists and the people who are looking to enjoy something that is way beyond the abilities and dreams of their daily activities. And this gives these games a lucrative and promising future where anyone can invest in them for good ROI.
Conclusion
we can easily confirm that the escape room industry is anticipated to have remarkable growth in the Covid-19 recovery period of 2021-26. The steady ambition and strategic capital spending play a key role behind its progression and evolution towards a success bar that will no sooner touch the horizon. Thus, it can be spoken without a doubt that investing in an escape room is indeed a lucrative opportunity in the business world.
