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Why Google Prefers Responsive Website Design?

Why Google Prefers Responsive Website Design?

Search engine giant, Google can become your gateway to success. In this digital era, people search everything on Google; from a quick pasta recipe to branded training shoes, they prefer to quickly type their query on the search bar and begin looking for options.

This is why your website has a chance to get maximum exposure through Google. While many companies invest in SEO to boost or maintain ranking on the search engine, most of the designers focus on creating a user-friendly Web Design. It seems like everyone wants to dominate the search results.

On the other hand, Google encourages website designers or developers to optimize the website as per the search engine’s algorithm. Moreover, back in 2015, Google made the website’s functionality on the mobile phone a part of the ranking. That is where the idea of a responsive website came into the picture.

Do you know why Google emphasizes on making a website design mobile-friendly? If not, then continue reading the blog.

Responsive Website Design

Before we discuss why Google prefers responsive website designs, here’s brief information about it.

When a website’s layout performs well without any interruption on other devices than desktop, preferably mobile, is considered a responsive website design. A mobile-friendly website usually contains the following elements.

  • It doesn’t require horizontal scrolling
  • It provides enough space for tap targets
  • The text remains readable and doesn’t need to zoom

The number of smartphone users has increased drastically in the past few years. So, over 60% of users are likely to research using their handsets. If your website design isn’t made for mobile screens, the ranking will likely to decline in the search engines and users can’t find it online. So, if you observe that your brand is losing leads and sales. The reason could be your website. Users often exit the page after receiving the poor mobile experience.

Google and Responsive Website Design

Now that you know what responsive website design is, its time to learn why Google prefers it. Google revealed that the webmasters follow the industry’s practice when it comes to using website design, serves HTML for every device from desktop to mobile phone and use media queries to perform on every device. Take note that these media queries let the website to adapt or function on any size of the screen. In other words, the search engine giant, Google consider using responsive website design as the best practice.

Benefits of Using a Responsive Website Design

The first and foremost advantage of using a responsive website design is that the user from any device can get the best and consistent user experience. It helps in refining the content posted on your website. Moreover, you can ensure that people visiting your web pages are accessing the most relevant and essential information. With support from the Google algorithm, you can boost the visibility on search engines when your website design is responsive and mobile-friendly. And, you can beat your competitor if they haven’t worked on making their website responsive.

Responsive Design for Business

Not to mention, the internet has influenced the business and marketing sectors too. Now, traditional techniques fail to bring the desired results. That is why every business is available online. But, you won’t be able to target your audience effectively just because of your web design. When you make it mobile-friendly, you will likely to target an audience that uses smaller devices like smartphones or tablets. 

As a business owner, you should know that you can generate lead, sales and conversions more effectively by providing a consistent experience to users. For online businesses, it is imperative to monitor analytics, reports and tracking. A responsive website design enables you to keep track of your progress without putting in the extra effort. 

Most importantly, it lets you overcome the never-ending competition. If you think many brands selling products or services similar to yours, you can still attract your target audience by making your website responsive on smaller devices.

Final Thought

Now, you got the idea of why Google prefers responsive website design. It is likely to contribute to revenue and improve your ranking on the search engine too. If you haven’t made your website responsive yet, don’t wait and start working now.Shared with w/❤ by web & logo design company.

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