Whether you’re aware of this or not, your logo is one of the most important parts of your brand identity. This is recognizable, unique, and visually appealing, and that’s why your logo is the best way to present your company to the world. And it doesn’t matter if you’re looking for a brand new logo or thinking about updating your current one, here are a few things you need to take into consideration.
Find the right colors
This is something very few entrepreneurs think about, but if you think about it more carefully, you’ll realize that your logo colors are the colors you’ll be using in every aspect of your brand identity and visual representation. From your business cards and your website to your office space and your marketing techniques, everything will be done using those colors. That’s why it’s important to think long and hard about them and find a combination that looks good and sends the right message to the world.
Text or no text
When you think about some of the most memorable logos in history – Nike, Apple, or Windows – you’ll notice that most of them work well on their own, i.e. without any text around them. The famous Swoosh doesn’t need the word “Nike” next to it so the people would know what it represents. This is something you need to think about and decide whether you want your logo to be simply visual or have some text attached to it. Some logos are purely textual – FedEx, Ikea, or MTV, for instance – so don’t worry if you opt for this solution: you’ll still get an amazing logo.
Go to professionals
However, the only way to make sure your logo is memorable and functional is to have it designed by a professional. Most people think this is easy and that’s why they try to come up with a logo themselves, but that’s not always possible. So, wherever you’re located, from Australia to Canada and everywhere in between, this is the right thing to do. If you’re in Australia, for instance, you might check out a reputable Brisbane design studio that’s going to give you an amazing logo and turn it into the foundation of the rest of your brand identity, thus helping you start a new era of your company and take it to a whole new level.
Make it adaptable and changeable
When thinking about a logo, you need to remember that you’ll be using it in tons of different places and scenarios. That’s why your logo has to adapt to these situations and work well in each of them. From a simple black and white newspaper ad to a huge neon sign at the roof of your HQ, your logo will be big and small, black and blue, tall and wide – which is why you need to insist on its flexibility and changeability. This won’t be easy, though, so talk to your designer and tell them all about your plans so they can come up with a logo that will work for you on all occasions. If that’s not possible, just update your current logo and make it work for you again!
Designing an amazing logo for your business may not sound like the most exciting thing in the world, but since this is a crucial part of your company’s figure, investing time, energy, patience, and money in this process is certainly a good idea. So, think about what you need, figure out how to make that happen, and find someone who will help you make all your wishes come true. And once that happens, you’ll be ready for the next stage of your company’s development, and that’s something all business owners are hoping for!
