Indian social media

When we talk about the leading Indian social media channels and global social media channels, we think of Connected India, Helo, Facebook, Instagram and Twitter. Although LinkedIn is right up there with these big names, yet it doesn’t get the same prominence as others. Well! LinkedIn is no ordinary social media channel, especially if we consider the number of users it has. LinkedIn has a massive user base of 760 million which puts them into a different league.

If you are a business owner or working as a social media manager in a company, you must include LinkedIn in your scheme of things. And if you have already done that, the next important milestone for you will be to increase the number of followers. And how do you do that? It’s not rocket science. You just need to do some basic things the right way. Let us discuss them.

It is important for you to revisit your LinkedIn marketing strategy, and find out what you are not doing the right way. You should be thankful to LinkedIn because they understand the problems businesses usually face, and therefore, they took initiative on their own and have come with some useful tips that companies must use to bring more followers, and make their association with LinkedIn more productive in terms of generating more business. Have a close look at the tips suggested by LinkedIn.

Do not forget the Basics:

it is important for brands to provide all the information that is directly related to them. They should also mention what they are looking for and how they can help others. Their prospective followers should have clarity about how a particular business can add value to them.

Businesses should ideally include all the relevant keywords in their business description because normally LinkedIn is flooded with bots sent by search engines like Google. And if it’s not done, it might be possible that irrelevant pages rank higher. Moreover, brands also need to add ‘follow’ links in their website, blogs and other promotional materials to bring organic traffic to their site. Further, admins of pages should tell their important LinkedIn connections to follow their brand’s page.

Focus on what needs to be done:

you need to provide thought leadership through the content you are posting. According to a survey, as much as 88% of LinkedIn users agree that thought leadership remains the most important element. However, they also find only 17% of content to be good enough. Therefore, it’s not only about content. To create content isn’t the most difficult part, to come up with good content that is highly appreciated by people is tricky. At the same time, you also need to put your insight on what needs to be done to tackle an issue. This all needs a lot of research and hard work. But to get more followers, you have to stand out from the crowd. The content should be such that those visiting your LinkedIn page should be able to correlate.

 Engage in Conversations:

it’s important to engage in meaningful conversations with your prospective customers. It will make your presence more visible by making others aware about your existence. You should also utilize LinkedIn’s community hashtags to get connected with the relevant audiences. LinkedIn allows you a maximum of three hashtags that you can use in respect of your business. This will improve your brand’s exposure appreciably on the platform. You can use these hashtags to participate in the events organised by others to register your presence. At the same time, you can tell your admin to organize such events at your end too.

Identity Your Audience and Help Them Grow:

you can visit your page analytics tool to know more about your audience. This will give you an idea about their likes and dislikes. Try to find out which content on your page resonated well with them and similarly what went wrong. Once you have this vital feedback, you know what works for you and what doesn’t. You can accordingly plan your content to increase your engagement with your audience.

Active Participation of Your Employees:

Your existing employees can add a lot of value to your company’s Linkedin page by sharing the job experience section from their profile to the company’s official LinkedIn page. In fact, you can add a separate section for the employees where they can post their experience and feedback that reflects well with your company’s image. Your existing employees can be your best brand ambassadors if you plan it that way. Employee advocacy plays an important role in creating a positive image of a brand.

These are some useful tips that you can use to grow your followers on LinkedIn. Although these are not easy to implement, this is what you need to establish a powerful presence on LinkedIn and motivate your potential followers.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.