Websites, in this modern era, serve as a virtual identity of a business. It reflects the standard of a business; therefore, it should have a professional, appealing, and captivating design. Most of all, it should be responsive. Due to the growing requirement of businesses to have a responsive website, the number of companies offering specialized web design services has increased. However, you should select the most professional web design agency in New York to get a responsive website developed for your business.
For the uninitiated, a responsive website provides seamless viewing experience to users irrespective of the fact that what device they are using. Whether it is a smartphone, tablet or a laptop, a website having a responsive design performs equally well. In simple words, it responds to the user’s environment and behaviour.
Here are some major reasons why your website must be responsive:
Increased Use of Smartphones for the Internet
It’s no secret that most people now own smartphones and other handheld devices and use them to browse the internet. Most of the people who browse the internet from their laptops or PCs are the ones who work in offices.
Statistics clearly back this statement. Therefore, it goes without saying having a responsive web design holds crucial importance for every business. As the users are on mobile, you should be too if you want to sell your products and/or services to them. Failing to do so can jeopardize your digital marketing campaigns. Even if you have gotten users to visit your website, they won’t stay longer if they experience difficulty in interacting with it. As a result, not only will you be missing out on leads but your brand’s reputation will also be on the stake.
The Rising Trend of Online Shopping via Mobile Devices
Surely, COVID-19 has helped to increase the popularity of online shopping but the fact that it had already carved its niche way before the pandemic hit us cannot be denied. The trend of online shopping had already gained popularity, particularly people felt comfortable shopping for things via their mobile devices as compared to roaming in the market to search for the things they needed.
This clearly signifies the importance of having a responsive web design. It allows easy buyers to easily view your products, check their details, and place the order online using their mobile devices.
For Improved SEO Rankings
As per Google, user experiences matter a lot when it comes to ranking a website. And a website will only be able to provide enhanced user experience if it can be viewed seamlessly from every device. This is where the importance of a website with responsive design kicks in. Needless to say, a website, if it features a responsive design, provides a better experience to users and vice versa.
For Smooth Viewing on Devices with Different Sizes
If your website appears and functions absolutely smoothly on the smartphone but doesn’t provide the same experience on a tablet, that’s a concerning issue. You don’t know which device your potential buyer is using to browse your website; thus, your website should cater to all users with devices of all types having different screen sizes. Furthermore, you shouldn’t focus on the present as the technology is continuously evolving. Today we have smartwatches and tomorrow, there will be new devices with different screen sizes. Therefore, it is important to make your website responsive so it could be browsed easily on every device.
Better Customer Satisfaction
A key to generating leads is to satisfy your customers and you won’t be able to do this if your website features a poor design that’s difficult to navigate. To make your website easily navigable, there’s no other choice but to get it made responsive.
If you have a responsive website design, you will have to bear lower maintenance cost. Wondering how? You won’t have to manage two different versions of your website; one for your mobile users and other for desktop users. There will be only one website that you need to maintain and update on a regular basis.
Lower Maintenance Cost
The initial cost may be higher; however, setting up a responsive website is rather easier. It wouldn’t take more time and your website will be up and running in less than expected time. Bear in mind, this majorly depends on the professional web designer you have hired.
Better Performance of Digital Marketing Campaigns
Although already discussed earlier, this point deserves a mention again. In today’s competitive market, it’s tough for any business to survive without having an online presence. And for this, they need to run digital marketing campaigns on different platforms, including social media link. The main objective of these campaigns is to direct users to a particular website.
The success of such campaigns depends a great deal on the website itself. Of course, there are numerous other factors involved but the website needs to have an appealing and captivating design to drive the user to make a transaction. Otherwise, it will only increase the bounce rate; this is something that every digital marketer and businessman dreads.
Improved Link Building
If you have two versions of your website, you will have to simultaneously deal with their link building efforts. This is a hassle in itself. And it will make the process long and complex. With a website having a responsive design, there won’t be any such issue. This will result in improved link building, which you will be able to accomplish with a lesser amount of effort and time.
To put it very simply, you need to have a responsive website for your business at your earliest if you want to survive the cut-throat competition. Don’t worry about burning a hole in your pockets if you have budget constraints, you can easily find affordable website design services. All you have to do is find the right web agency, which is not a tough task any more as there are numerous options at your disposal. Pick the best out of the lot and get a responsive website designed for your business. This is one decision you won’t regret.