Did you know video content for a brand can increase conversions by 80%? Yes, it is true! That is the reason almost all brands have a YouTube channel and make reels for their Instagram account. When a brand can use video to promote their business and ensure audience engagement, why would they let go of this amazing opportunity?
And all brands should include video in their content marketing strategy, whether you are selling cosmetics or are a baker or an Instagram influencer. Using video content on your website, on social media, and YouTube can certainly increase your brand presence and conversions.
So, for all of you who want to cash on video marketing, here are some to ensure your video content never comes out dull or repetitive. Let’s start.
1. Have a schedule
An average of 92% of people would share your videos on their social media platforms using their smartphones. So, if you want them to do the same for your video content, give them consistency. They will share all your videos if they know that the video is consistent in quality and schedule.
So, create a schedule, like two video content per week or so, and hold yourself accountable to it. When you have a consistent schedule, the audience will look forward to your videos, and you will get better engagement.
2. Have an outro
Outro and intro are crucial to any video. Intro, as you can understand from the name, is the starting part in the video that introduces you to the video content. Similarly, the outro is the end part of the video where you can add CTAs for your audience. Ask them to subscribe to the channel/account or follow other links and more.
Outros are especially popular with YouTube videos, and you should use an excellent outro making tool for better engagement and high ranking of the video.
3. Focus on the story and not the sale
There are heaps of content on the internet who are selling unabashedly through their videos. A consumer who is looking for content which has a story and some character will find your video content useless if you do the same. Instead of creating the video content around the sales, do it to connect with the audience. When you can provide a video which helps a customer with their issues or answer their question, you have a better chance of making sales. The rules are the same for this as for content marketing, remember the audience.
Also, you do need to make a sales pitch, so do that by placing a CTA that flows with the nature of the content.
4. Create demos and tutorials
One of the best ways to increase sales or leads with video content is through making a tutorial or demo video. When a customer can see how a product is working, it makes them feel confident about using the product. So, show them that and try to answer all questions that a customer may have about the product or service.
Another point to remember on this note is to work with an influencer. You can collaborate with an influencer and ask the influencer to create a video about using your product (cosmetic, grocery app or site, or even hair products). They can share it with their audience on YouTube or Instagram. It exposes your brand to more people, and this type of video content gets more leads as people trust influencers more than a paid advertisement.
5. Make the video fun
Even if you are creating video for your corporate website or page, you don’t have to make the tone stiff or boring. You can include a fun element so that people can enjoy the video. For instance, when creating a video on how to make money during covid on YouTube? Don’t let it be a boring or formal video. Add some catchy or fun lines, show your personality.
Do not let yourself be constrained by the norms that your industry usually follows. Try to be different, and you will find a lot of support.
6. Optimize your video
Even videos need SEO because Google indexes them. That means if you use SEO correctly, your video can help land your brand on multiple search engine results. The best way to do that is by using keywords in descriptions of the video. It aids Google in understanding the video and showing it when a person uses a specific keyword to search for it.
What are you waiting for? Use these tips to plan your video marketing strategy now!
