It’s always exciting to see your app gaining traction with users, but it can also be difficult to know exactly what the user experience is like for certain sections of your app. One way to test this out is through user engagement tracking. Let’s take a look at how you can track engagement for your app using tools like Google Analytics.
1. Create a Conversion Funnel
The first step to tracking user engagement is to create a conversion funnel. This shows what users experience and ultimately click on. This can be as simple as tracking the web page the user lands on, but it doesn’t have to be. You can also use the funnel to track the next series of steps users take in. Tracking these steps helps you get a better understanding of what users are doing.
2. CRM for Saas Startups
You can also use CRM for Saas startups to track user engagement. This tool is used to view and manage CRM data and can be accessed at your company’s account page. One of the ways to use this tool is to track open email rates and clickthrough rates within your apps.
3. Implement Your Funnel
Implementing your conversion funnel for user engagement is fairly straightforward. You can easily put this into place with tools like Google Analytics and Yandex Metrica. Just make sure you start with a high-level, long-form funnel diagram and then add depth as needed. To get started with Google Analytics, watch this video.
4. Analytics Dashboard
Once your funnel is in place, get an analytics dashboard to track the funnel results. There are several great dashboards out there that get designed to show you engagement opportunities. The most commonly used tools are MixPanel, KissMetrics, and Firebase. You can use these tools to display key metrics for your app’s user engagement, including email opens and clickthroughs. This way, you can easily see if users are engaging with the app and what sections they are reaching.
5. Create a Mobile App
Creating a mobile app is a great way to add an extra layer of engagement with your users. You can add features that will help engage your users on the go. Tracking user engagement on mobile can be a little different than on desktop. You have to keep in mind that users are less likely to take time to read your emails on their mobile devices.
Conclusion
User engagement is a big deal. It can be a key piece to your app’s success. You have a few good options if you want to track user engagement across your app and improve things. Some of the most popular ones are Google Analytics, CRM for Saas startups, and MixPanel. You can even track user engagement based on different sections of your app. It’s important to make sure you start tracking user engagement with a high-level funnel diagram and then add depth as needed.
