plugins for conversion tracking

In today’s competitive marketplace, conversion tracking has become one of the most important metrics that help businesses grow. 

A website conversion rate depends on two things: The effectiveness of the ad campaign and the web design. That’s why thousands of companies are now working with a highly-skilled and experienced team of digital marketing professionals.

Investing in a web design and Miami SEO agency might be one of the best decisions you’ll make for your business. You’ll find out why as soon as you’re done reading this post.

Here, we’ll walk you through some of the most significant points about conversion tracking, why it’s essential to your brand’s development, and how you can track conversions it in your WordPress site. 

Let’s begin!

Conversion Tracking: What Is It & Why Do You Need It?

In a nutshell, conversion tracking aims to identify how many visitors successfully performed the desired action on your website. It lets you know whether or not your efforts are bringing the results you’re hoping for.

For instance, if you’re an eCommerce owner, conversion for you means having a site visitor hitting the “purchase” button. For blogging industries, it’s either by driving their audience to sign up for their newsletter or by filling out the contact form. 

Aside from keeping you posted of your visitors’ activities, conversion tracking allows you to fine-tune your campaigns to get more customers. The insight you gain makes it easier for you to recognize what’s working and what’s not.

Also, tracking your conversions on a regular basis helps you determine which keywords are doing well. If you find some keywords aren’t as effective as what you had in mind, you can experiment with the wording on your ads and see how it impacts performance. 

Without conversion tracking, all the changes you make to your marketing strategies will be nothing but shots in the dark. That’s because it offers you a detailed report on how your current ads are performing among the audience. 

Based on the data you gathered, you can then optimize your campaigns, which in turn, can help boost your ROI and conversion rates. 

How to Track Conversions in Your WordPress Site

Conversions don’t come in a single size or shape, which means that there are tons of ways to keep tabs on them. Below are some of the most common methods to track your conversions:

Trackable URLs

If you’re using Google Ads, Facebook Ads, or just about any platform that lets you advertise, then you might already be aware of what trackable URLs are. These links include tracking parameters, which you can use to monitor your visitors’ activities on your ads and website.

Every time someone clicks on one of these links, you instantly receive a detailed report. You’ll know everything they’re doing on your website – whether they’re just scrolling through, taking your desired action, or abandoning your pages.

Third-Party Analytics Tools

Analytics tools help you measure the success and failure of your ad campaign and strategy. They allow you to set up custom goals for your website, such as tracking your sales performance, abandonment rate, total time spent on your site, and more. 

Email Marketing Tools

Many company websites today rely on email marketing tools and plugins to track their conversions, and you might want to consider following suit. Such resources can notify you whenever there’s a new email sign-up taking place on your site.

Measuring Sales

If you’re looking for the simplest conversion tracking method, this should be it. All WordPress eCommerce plugins enable you to keep track of your sales and abandonment, with some providing more details than others. 

Figuring out how to track all these types of conversions isn’t really something to worry about. Rather, pay attention to your website’s primary goal and look for the right tool to measure its performance. 

Best Plugins for Conversion Tracking

Out of the countless WordPress conversion plugins available, we’d like to give you our top three picks. You can use any of them to measure various types of conversions on your site.

1. WooCommerce AdWords Conversion Tracking

One of the most powerful ways to drive paid traffic is by running AdWords campaigns. Then again, measuring their success will require you to set up conversion tracking. 

That’s where WooCommerce AdWords Conversion Tracking comes in. 

Using this plugin, you can set up tracking for any WooCommerce products you’re promoting through AdWords. Thanks to the obtained data, you’ll be able to distinguish which campaigns are doing their job, and which ones are struggling. 

2. Analytify

Web developers and programmers would agree that Analytify is a must-have for anyone with a WordPress website. 

If you’re looking for the easiest way to instantly and intuitively understand, track, and convert visitors into loyal customers, Analytify is the way to go. 

The plugin comes with a number of amazing features – from real-time and social media stats, to enhanced eCommerce tracking and universal tracking, with which you can use to manage your marketing campaigns without having to leave WordPress. 

One of Analytify’s strongest points is its ability to present the statistics from Google Analytics in a useful and appealing manner. You don’t even need to have a professional developer set up the integration for you. That’s how easy it is.

As soon as you’ve connected GA to your WP, you’ll be able to view the dashboard both at the front and the back end. You can see page-level statistics such as users, views, average time spent on the page, and bounce rate while you’re logged in the Admin panel.

To set up conversion tracking in Google Analytics, you should come up with custom goals first. That way, you can track them smoothly on your website. And, it also supports WooCommerce’s eCommerce goal tracking, which makes it your perfect match if you happen to have that plugin.

3. PixelYourSite

Perhaps the most complex tracking tool for WordPress, PixelYourSite is a single plugin that has the ability to track multiple tags. 

The plugin is designed to manage the Facebook Pixel, Facebook Conversion API, Google Analytics, Google Ads Remarketing, Bing, and virtually any other script. 

If you’re currently running ads on Facebook, you’ll definitely want to take advantage of the Facebook Pixel, a tracking code that can help the platform measure goals on your site. 

Adding the Facebook Pixel to WordPress can get complicated, but with PixelYourSite, the process will be super seamless. To make things even better, the plugin allows you to track sales by enabling you to integrate Facebook with WooCommerce and Easy Digital Downloads.

Final Note

Conversion tracking is crucial if you want to improve not just your website, but your business, too. All you need is to pick the right tools and WordPress plugins, and you’re all set.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.