The latest studies show that the average ecommerce conversion rate is about 2.86%. The US’s average ecommerce conversion rate is about 2.63%, compared to the world’s conversion rate of 4.31%.
Sales conversion rate is crucial for the success of an ecommerce website. You can bring thousands of views per month to your ecommerce website through ads and social media campaigns, but if the experience on the website is poor, you may land up with a small portion of that traffic converting into your customers.
Across industries, the conversion rate is a valuable metric to track how your website is performing, especially when you introduce specific changes. For instance, when you improve your website by adding product descriptions or product categorization when streamlining checkout processes, or any other aspects of your ecommerce website, the conversion rate determines whether the changes are fruitful.
Let’s dive in and learn why it is an essential part of the ecommerce industry. How can you boost your ecommerce conversion rate?
Here are the five tips to boost conversion rate:
Build brand awareness
Your email marketing should be top-notch. Build your email list through your website and use an email marketing strategy to stay engaged with your customer. Social Media platforms such as Periscope, Snapchat, Instagram, Facebook, and Twitter may come and go, but you will always have your email list to back on.
Continue to grow your email list with quality leads. It would help if you directly interact with your customers through email. Your website should not be at the mercy of social media giants because if they decide to change their policies, you could lose a lot.
Another benefit of having email leads is to support repeat purchases. Email leads allow for abandoned cart emails to remind your customer, which reduces revenue lost due to purchase not being completed.
Add Customer Reviews
It is becoming extremely easy for customers to compare products on various ecommerce websites, convincing buyers that their products are the same as others but just less expensive. Here, you will have an edge to score one more point if you have genuine customers reviews on your product. This element on an ecommerce website is hard to fake. Hence, allowing your customer who has brought products from you to review will prove that your products are high quality.
Offer free shipping
Your potential customer may prefer to buy from a local store that can fulfill the exact needs rather than pay more for shipping expenses while shopping online. A 15 minutes drive will be much cheaper than paying for shipping charges.
So offering free shipping will reduce the perceived barriers to ordering online for your potential customers. It means that you will allow more people to purchase from your ecommerce website, and the revenue may compensate for the losses incurred by paying for their shipping.
Allow guest checkout
If you require first-time visitors to make their first purchase, then allow them to choose if they want to create an account and save their information with your website, or they can order and make their first purchase by sharing limited information.
Some people are opposed to saving personal information online, they are also new to your website, and they still don’t trust your brand. Building trust takes time.
According to Trustpilot reports, requiring account creation at checkout is the second-biggest reason people abandon carts, second only to paying shipping charges. In short, allow guest checkout for first-time customers and those who don’t wish to share personal data.
Add more payment options
Adding convenient payment options for your customers will increase the sales number. A Merchant Payments Ecosystems study revealed that 50% of consumers would end a transaction if their preferred payment method isn’t available on your ecommerce website.
You are potentially removing nuisance by meeting your customers halfway by providing access to more payment methods. This will create a more effortless customer experience and increase the chances of your sales conversion rates.
Focus on top-converting traffic channels
Improving your website conversion rates is the priority; the focus should be on better converting channels to yield better results. Your analytics report will reveal where most of your traffic comes from.
If the primary traffic source is your social media platforms, it would be better to divert your marketing resources toward social media campaigns. Likewise, if your Email yields a better conversion rate than direct search and social media, consider investing more in an email marketing campaign to push for sales conversion.
