Modern Shopify stores rely heavily on wishlist apps. They allow Shopify stores to allow customers to save their interested products for later purchase. Rather than losing customers that may not be interested in purchasing right away, merchants can retain customers and compel them to return to their store in the future.
To Shopify merchants, wishlists are beyond a convenience feature. They are vital to customer interest, retaining traffic, and almost lost sales, as well as understanding customer behavior. Fashion brands, beauty stores, electronics sellers, and furniture and seasonal businesses benefit primarily from wishlist apps.
We are going to focus on the top 6 wishlist apps in Shopify, as of 2026, and their most useful attributes, flexibility, scalability, and value to merchants.
1. Wishlist Guru: Favorites List
For Shopify store owners, Wishlist Guru is an incredibly comprehensive wishlist app. This app helps small and large businesses, offering extra ordinary wishlist features, customer engagement tools, and customization flexibility.
With the wishlist guru app, users can easily create and manage wishlists, and merchants can boost customer return visits and recover sales that may have otherwise been lost. The app’s functionality supports guest wishlists, multiple languages, social sharing, and advanced integrations, making it an incredibly international-friendly wishlist app available on Shopify.
Top Features for Wishlist Guru
- Unlimited Wishlist –Customers can save an unlimited number of wishlists to their cart , which generates huge website traffic and more sales.
- Multi-Language Support – Guru offers the features of International customers can use the wishlist feature in their own language.
- Multi Wishlist – In this function customers can create a separate wishlist for every new category as per their needs.
- Klaviyo Integration – Price customizations based on wishlist activity will be sent to customers via email.
- Email Alerts & Reminders – Automatically notify customers about price drops, low stock, and back-in-stock products.
- Share Wishlist on Social Media – Customers will be able to share their wishlists via social media.
- Monthly Emails Up to 5k – Send up to 5,000 wishlist-related emails each month to improve customer retention and engagement.
- Custom JS/CSS Support – Design wishlists using Custom JS/CSS.
- Shopify Flow Integration – Automate wishlist workflows and customer engagement processes using Shopify Flow.
- REST API & JavaScript Events Support – Connect wishlist data with external systems and track real-time customer interactions for advanced customization and analytics.
Pricing
Free Plan — $0 Forever
Basic Plan — $5.99/
Pro Plan — $12.99
Premium Plan — $19.99
Reviews/Rating
⭐4.8 out of 5 Stars based on 88 User Reviews
Pros
- Unlimited global language support for Shopify.
- Improved experience with support for multi wishlists and multi variants.
- Klaviyo integration enhances email marketing automation.
- Guest wishes feature increases both engagement and conversions.
- Advanced B2B features include price hiding and login controls.
Cons
- Restricted integrations with third parties except Klaviyo.
- For very small stores, some of the advanced features may seem a bit excessive.
2. Wishlist – Wishify
Wishlist – Wishify – According to the Wishify Shopify App, customers may save products to their wishlists and keep track of them at their convenience, from any device. Wishify collaborates with guest wishlists and social media sharing, as well as time-saver reminder e-mails, in order to help merchants prevent sales loss and increase sales. The wishlists may be shared easily via e-mail and social media, and the merchants have the advantage of customization and monitoring customer activity via the built-in reporting features.
Key Features
- Store and manage favorite items from many devices
- Create and utilize wish lists with no need for user accounts
- Distribute wish lists via email and social media apps including WhatsApp, Facebook, Twitter, etc.
- Automatically send reminder emails to customers to finish their purchases
- Transfer items from the wish list to the shopping cart
- Fit wish list buttons, icons, labels, and styles to your shop
- Show wish list tools on collection pages and product lists
- Create a detailed report to track customer interaction and download wish list data
Pricing Plans
Free
Professional Plan $5.99 / month
Premium Plan $12.99 / month
Advanced Plan $29.99 / month
Reviews & Rating
⭐ 4.9 out of 5 stars, based on 207 User Reviews.
Pros
- For high-traffic stores, restrictions on wishlists in lower-priced plans may be inadequate.
- More advanced reporting and automated emails are only available on higher-tier plans.
- Compared to enterprise wishlist apps, customization is more limited.
- Integrations such as Klaviyo, Meta Pixel, or advanced Google Analytics 4 are unavailable.
- There is no AI personalization or advanced built-in product recommendations.
Cons
- Customer Service is unresponsive, with merchants waiting multiple weeks for replies and the app ceasing functionality on live stores.
- Display and layout bugs occur frequently, like a broken wishlist icon, duplicate buttons, and misaligned wishlist products, which impacts usability and customer experience.
3. Hulk Wishlist & Favorites
Hulk Wishlist & Favorites is among the increasingly popular Shopify wishlist applications used by merchants to boost their customer engagement levels and increase repeat purchases and conversions. Customers can use the application to save products and create multiple wishlists or gift registries which can then be shared via email and social media.
The app provides features such as guest wishlists, sync across devices, stock and price drop alerts, and many more highly customizable features to meet your store’s branding. Moreover, it works with Shopify Flow, Shopify POS, and various other analytic tools to make it an ideal application for B2C and B2B Shopify stores.
Key Features
- Facilitate public, guest, and shareable customer wishlists
- Issue alerts when items are back-in-stock, when prices change, and when inventory is replenished
- Show additional product recommendations to drive sales
- Keep a floating wishlist button for easy customer access
- Support multilingual translations for international stores
- Provide options to import existing wishlists and export customer data
- Provide custom CSS and JavaScript for advanced design customization
- Enable sharing wishlist via email and social media
Pricing Plans
Free
Starter $9.90 / month or $49.99/year and save 15%
Pro $24.90 / month or $149.90/year and save 16%
PRO PLUS $49.90 / month or $299.90/year and save 16%
Reviews & Rating
⭐ 4.7 out of 5 stars, based on 132 User Reviews.
Pros
- Integration with Shopify Flow, POS, Meta, and GA4 streamlines store operations and tracking.
- Advanced customization is possible with support for Custom CSS and Javascript.
- Back-in-stock, restock, and price drop alerts keep customers coming back.
- AI recommendations to customers mean more conversion opportunities.
- Wishlists can be created by guests, made public, or shareable.
Cons
- Certain merchants encounter regular bugs and implementation problems that can disrupt store functionality.
- There have been case reports of delayed and differential response times of customer support.
- Issues with tracking and analytics can lead to gaps, and conflicts with data collection and reporting.
4. SE Wishlist Engine
Wishlist Engine is a wishlist app built for Shopify stores and designed to increase customer interactions and repeat visits to the store by allowing users to save products for later purchases. Customers can add products to their wishlist, and then later, can easily recover them without performing another search.
The app incorporates guest wishlists, automatic reminders sent via email, and user notifications for items with reduced prices or changed stock availability. This helps store owners to further connect with their customers. The app provides wishlist analytics, user behavior reports, and popular product metrics. Wishlist Engine helps store owners to turn customer interest into sales.
Wishlist Engine – Key Features
- Advanced analysis and reporting to assess wishlist and customer behavior
- Supports various languages and currencies for global Shopify stores
- Automated notifications for price changes, inventory alerts, restocks, and wishlist notifications
- Import previous wishlist records and export data for analysis and migration
- Automatically adjust wishlist selections for product variants
- Adjust wishlist buttons, icons, and styles to store branding
- Allow wishlist sharing on social media
- Offer tailored product recommendations to drive more sales
Pricing Plans
Free
Basic $7.99 / month or $79.99/year and save 17%
Advanced $14.99 / month or $149.99/year and save 17%
Premium $21.99 / month or $219.99/year and save 17%
Reviews & Rating
⭐ 4.9 out of 5 stars, based on 254 User Reviews.
Pros
- Guest wishlists and an unlimited saved items feature for higher-tier subscribers are supported
- Users are re-engaged with low inventory, restock, and price drop notifications
- Automated email reminders and product recommendations are included
- Works with tools like Klaviyo and Facebook Pixel, with both import and export capabilities
- For advanced plans, provides multi-language store support
Cons
- It can take days to get a response from some customer support.
- Customization can be time-consuming and may require some extra work.
5. WC Wishlist & Back in Stock — Wishlist Club
WC Wishlist & Back in Stock (Wishlist Club) is a Shopify wish list application created for wishlists to help businesses cultivate customer loyalty and recurrent visitors while recovering potentially lost sales. It allows customers to save wishlisted products using guest wishlists, multiple wishlists, and shareable wishlist features, making it easier for customers to remember which products they are considering purchasing.
The application sends automated notifications and reminder emails about products that are back in stock, restocked, or drop in price to help bring customers back to the store. Wishlist analytics coupled with customer activity help businesses understand which products customers are interested in as well as which customers are likely to purchase, allowing businesses to improve customer satisfaction and retention through targeted marketing.
Features:
- With Unlimited Wishlists, customers can save and categorize products as they see fit.
- Run automated reminders to make them revisit the purchase.
- Accommodate both guest and member shoppers with multiple wishlists per member.
- Allow sharing to other wishlists via email and social networks.
- Automate “back in stock” notifications for products that are back in stock.
- Engagement can be driven further with price drop notifications and restock notices.
- Templates for emails can be matched to store branding and messaging.
- Import and export tools enable easy management of wishlists and notifications.
- Enterprise has support for headless commerce, complete integrations with Klaviyo and Mailchimp, custom designs, and feature requests
Pricing Plans
Basic $4.99 / month 500 Email Notifications
Pro $9.99 / month 2000 Email Notifications
Advance $14.99 / month 5000 Email Notifications
Enterprise $24.99 / month 10000 Email Notifications
Reviews & Rating
⭐ 4.8 out of 5 stars, based on 168 User Reviews.
Pros
- Automatic emails that remind customers of previous purchases can help with customer retention.
- Works for notifications that let customers know they can buy items they’ve been waiting for, items that have changed in price, and items that have been restocked.
- Allows those who have not signed in to use the feature, those who have signed in to create and organize multiple lists, and those who have signed in to share those lists, improving the likelihood that the system will be used.
- Helps with the creation and spending of lists that can be used to determine what items customers are interested in and which items are the top sellers.
- Integrates quickly and with minimal instruction for sellers to learn how to use.
Cons
- The support is not good, and the setup is bad; the broken site structure inaccurately places the icon, and the app is very unreliable.
- You may need support for advanced customizations
6. Wishlist Hero
Wishlist Hero is a wishlist app on Shopify that helps retailers create a more engaged customer base that generates higher return on investment. It gets both guest and registered users to save, curate, and share favorite products, while automated notifications that a product has dropped in price or is in danger of going out of stock helps entice users back to the store.
The app is designed to work seamlessly with all Shopify themes and integrates easily with most marketing and analytics apps (e.g. Klaviyo, GA4, Meta (Facebook), and TikTok). With such a no-code design and easy implementation, merchants can easily add wishlist capability with no impact to the performance of their stores.
Wishlist Hero Features
- Enables guests and registered users to save and control their favorite items.
- Integrates Klaviyo, GA4, Facebook Pixel, and TikTok Pixel for advanced marketing and analytics.
- Wishes may be shared via email and social media.
- Presents reports on customer activities and analytics to assess engagement with the wishlists.
- Simplifies installation by integrating seamlessly with all Shopify themes.
- Sends automated notifications for items that reduce in price or are low in stock.
- Caters to international Shopify stores with a multiplicity of languages.
- Incorporates advanced workflows and custom integrations with REST and JavaScript APIs.
Pricing Plans
Free
Silver $4 / month
Gold Plus $17 / month
Platinum $29 / month
Reviews & Rating
⭐ 4.7 out of 5 Stars, based on 384 User Reviews.
Pros
- Lets all users create wish lists without an account, and lets guests create wish lists.
- Grow store traffic with automated notifications for low stock and price drops.
- Works with Klaviyo, GA4, and Meta and TikTok integration for marketing and analytics.
- Gives stores with international customers support for more than one language or currency.
Cons
- Performance and speed issues may diminish the shopping experience for some users. These issues have been reported by several users.
- Support quality may differ, especially for requests that pertain to theme customizations and design changes.
Best Shopify Wishlist App: Our Final Recommendation
What makes the perfect Shopify wishlist app will be unique to each merchant. Factor in your budget and your store’s wishlist needs. For wishlist functionality, there’s Wishlist – Wishify, Hulk Wishlist & Favorites, SE Wishlist Engine, WC Wishlist & Back in Stock (Wishlist Club), and Wishlist Hero. Each has their own pros and cons when it comes to pricing, customization, integrations, and features.
Wishlist Guru is the clear winner when it comes to cost and balance. For a good price, they offer great features, tons of customization, and great support. This is Wishlist Guru’s selling point. Most merchants will find the features and support helping them to engage their customers and drive more sales without the headache and cost of some other apps.