With the introduction of the internet, Ecommerce has now become an essential part of our lives. It has completely changed the commercial activities in the world. As everything has evolved, eCommerce has evolved too. With eCommerce platforms sprouting in the market, there has been an introduction of Magento in the market. Several Magento development companies have entered the market to look after Magento based websites.
Here, we will talk about the retail eCommerce platform and its growth in recent years.
What do you mean by Ecommerce?
The term eCommerce refers to electronic commerce. It is all about purchasing and selling products or services on the internet. With eCommerce, people now have the platform to buy and sell their products or services virtually. Everything is available on these eCommerce platforms be it books,clothes, furniture or software. Anything you want is just a click away from you.
Earlier when there was no concept of eCommerce, it was all about the Brick-and-Mortar businesses. These types of business are the ones that have retail outlets and at least one physical location. In the process of buying and selling of goods or services, there is a dire need for physical interaction between the buyer and seller.
Brick-and-Mortar still exists in the market, but it has now been overtaken by eCommerce. If we look at it as an evolution, then we can say that brick-and-mortar stores are transforming into eCommerce stores. With this, there has been a rise in the demand of web development services.
With the changing times, the eCommerce sector is now becoming diverse. Still, there are some big companies that are ruling the eCommerce world. These notable businesses have now established themselves and created a monopoly of some sort and immense credibility in the eCommerce sector.
One of the most popular and successful businesses in the world are Walmart, eBay, and Amazon. These eCommerce companies have literally redefined the way the retail industry works in spite of location. With the increasing accessibility of the internet, their earnings are surely going to reach new heights. As of now, Amazon is present in a total of 58 countries whereas Walmart is present in 27 countries.
Major Benefits of an Ecommerce Platform
One of the major benefits of an eCommerce platform are as follows:
With eCommerce platforms, there is the possibility of selling products on a global scale. Just one single platform to sell products anywhere. You can sell your products at eCommerce stores, social media or at online marketplaces.
There is also a greater opportunity to market your business in a better way. You can make use of built-in marketing tools that could be helpful in creating, executing and analyzing campaigns on Facebook and Google.
Only one dashboard is needed for managing everything starting from orders, shipping, to payments.
The eCommerce industry is not only changing the retail industry, but also the experience of consumers. One of the major benefits that consumers have is the freedom to shop at their convenience. No matter where the customers are, they can purchase anything and everything. When compared to brick-and-mortar models, here the consumers don’t really need to be present at the store physically. All they need to do is swipe through the products and push the button to make a purchase. With this, customers can save their precious time and money.
ECommerce platforms are widely known for giving personalized experiences to their customers. Based on the past experiences, customers are provided with new suggestions. With online shopping, consumers save a lot of their time and place an order at a convenient time and location, and it is then made available to them.
Conclusion
The ECommerce sector is one of those sectors that is growing and evolving rapidly. The reason being increasing accessibility of the internet all over the world. Now, big traditional retail business giants are now relocating to the eCommerce space.With this, they are able to reach their consumers and retain their position in the market.
There are several other benefits of eCommerce platforms like ease of transaction, plenty of products and personalized offers, no constraints of a physical presence. The interaction level on the site makes it more interesting to shop and enjoy.
No matter if you’re the business owner or the consumer, the eCommerce model has several benefits for you. We hope this blog will help you understand more about retail eCommerce platform and its growth.
If you have any queries regarding the topic or blog, please feel free to share in the comments.
