Developing a mobile app is a considerable achievement, but you need to market it to gain traction. There are many existing apps and many new ones being built every day and you want to ensure that your app is visible.
#1: Provide A Free Version Of Your App
A free version of your app is a way to introduce it to potential users. The free version can be a simpler version without all the features that money can buy. A free version will work for you in two ways; you can build a solid user base then advertise the advanced version, which your users will purchase.
You can have a referral reward system where app users of the free version or the paid version get a reward when they refer other people. People tend to download apps that friends or family recommend.
#2: Use Social Media And A Website To Market Your App
Social media is a far-reaching free tool that you can use to build a following for your app. Create social media accounts for the app and engage with your followers with engaging and consistent content. A combination of using paid social media promotion such as advertising in the apps and organic content sharing will grow your user base.
It is important to use relevant social media. Based on the target audience for your app, you will select the social media channel that is suitable. For instance, Instagram is a better social media channel for teenagers than people between the ages of thirty and fifty.
A good website is vital as it lends legitimacy to your app and gives potential users confidence in your product. Draw users to your app and let them know what you have. You should include a download app link on your website for people who visit the website before they download the app.
#3: App Store Optimization (ASO)
App Store Optimization (ASO) is the SEO equivalent in mobile apps. Many apps are being developed daily, and you want your app to be visible. ASO works to increase the visibility of your app by using keywords to bring visibility to your app for people searching for what your app can do.
Some of the things to look out for so that ASO works for you:
- Your name must be unique, easy to remember and search for, and if it can be indicative of the service that you provide. For example, a music-based app can have the word sound or music in a variation that is an advertising tool.
- Use keywords that will get people interested in your app.
- Have illustrative graphics and videos that explain the way your app functions and its features.
- Ratings and Get genuine feedback from non-biased users so that you can be able to make any tweaks and this will also help you market better based on what your users want to see
#4: Market Using App Store Ads
To get more users learning about your app and experiencing it, you can use app store ads. App store ads are an effective way to market because app users will go to app stores to look for apps that will solve their problems. The two main channels where you can run your ads are Google App Campaign and Apple Search Ads.
They both enable you to run app install campaigns and draw users to your app. Another tool uses mobile app affiliate programs that drive mobile app installs by driving traffic to the app. Traffic is driven to your app by using the networks that the affiliate programs have.
Apple Search Ads uses keywords to drive traffic to your app. If you have no idea what keywords work best, Apple search ads will provide you with a keyword list optimized. You can then tweak your keywords and use those that drive the most traffic to your app. Apple Search Ads has a fifty percent conversion rate which is suitable for a new app.
Conclusion
It is crucial to work with marketing methods that will build your user base. Ensure that your users have a good app experience as this will lead to downloads and increase traffic which means increased visibility. It is essential to be clear about what differentiates your app from the scores of others and use that as your strong selling point.
