In the last few years, we have seen that companies and their work environment have changed dynamically, with more emphasis being placed on communication and networking. This change has not only been brought by technological advancements but also demographics being changed constantly and physical distances expanding. It is also expected that these changes will become more prominent in the future. The new generation seems to be more engaging and wants to share their ideas and views on anything and everything. This communication and connection between employees prove to play an essential role in enhancing their performance and ultimately achieving organizational goals and objectives. To achieve this level of communication, it is necessary to integrate internal and external communication in proper alignment to make the most of them.
Importance of communication in organizations:
A business organization cannot imagine having sustainable execution and growth without incorporating the power of communication in its processes. Every business is bound to communicate at several stages and with various people. It may include internal communication with managers, co-workers and employees or external communication with suppliers, distributors, investors, stockholders and most importantly, customers. Effective communication promotes the smooth flow of information throughout the channel. It prevents the risk of any miscommunication, dissatisfaction, lack of trust and misunderstanding that may result in monetary or goodwill loss. Communication is crucial for any organization due to the following reasons.
Facilitates Innovation:
Internal communication in a business promotes creativity and innovation in a business, and tech companies are usually involved in innovative activities to produce something new. Brainstorming ideas with each other helps in the generation of fresh ideas that are close to reality and can be implemented much possibly. In different companies, along with tech companies, where employees are involved in creative tasks such as UK Assignment Help or others, appropriate communication and the proper flow of information means a lot.
Problem-solving skills:
Having coherent communication between the employees nurtures problem-solving skills among them. Instead of giving up on challenging tasks, employees prefer to solve problems using a collective approach. As it said that two heads are better than one, with more people working on solving a problem, there are more chances of its effective solution within a short time frame. It is an essential skill that all companies and especially tech companies, want to see in their employees.
Enhances employee productivity:
It has been noted that effective internal communication helps in increasing their productivity. Having overloaded information slows down the pace of employees’ performance of different tasks. However, on the other hand, employees who are not burdened with excessive details perform well, and their productivity can be increased. Instead of spending hours to search information, when the employee spends this time on information processing, he is capable of giving more promising results.
Improves customer satisfaction:
Better and adequate external communication with the customer ensures in determining and increasing the level of customer satisfaction. Similarly, poor communication has a negative impact on customer satisfaction that ultimately results in losing valuable customers. However, increased customer satisfaction promotes loyalty among them and helps in retaining customers. When customers have a surety that their claims would be listened to by the company and that they are provided with factual information, they develop a sense of belongingness and loyalty to the company.
Reduced employee turnover:
Do you know that there is an impact of communication on employee turnover rate? Companies where employees are provided with more chances to interact engage with each other have more satisfied employees that means a low employee turnover rate. Acquiring and retaining talented personnel in a company is a challenge for any company and especially tech companies. To keep their positions filled with relevantly qualified, competent and skilled employees, it is crucial to increase their satisfaction level. If communication is helping you with this, then why not give it a try?
Improving communication with remote workers:
Remote workers are now a part of almost every organization and are regarded as the future of work. It is a challenge for companies to keep them integrated and connected with the organization as a part of a team working collectively for a common goal. An adequately structured communication network improves communication with remotely working employees. It is essential that this network should consider the difference in time zones of the employee and the employer’s countries, cultural barriers and language differences. Otherwise, it would be useless and may create difficulties. Removing the feeling of working in isolation due to long distances is yet another challenge that can be successfully met with effective communication.
Eliminates information silos:
Information silos are a crucial problem and hurdle in improving the productivity of the firm. Information silos refer to the presence of a lot of irrelevant information that causes the relevant and essential information to get lost in the way. Effective internal communication can quickly eliminate this problem and provide employees and managers with the most relevant and valuable information.
How to leverage communication in companies:
To leverage communication in their workplace, companies can follow this series of steps known as 3Ps. These steps are discussed below.
Prioritize relationships:
The top management should initiate this step, and then others should follow the lead. Prioritizing relationships should be considered vital by the top-level management and executives to shape the communication channel. They should provide adequate opportunities to the employees to build harmonious work relationships with co-workers and managers.
Position technology:
Positioning technology in the most appropriate way paves the way for strengthening relationships within the organization. For this purpose, they need to evaluate the actual communication needs of their employees. Without any doubt, technology has made communication easy, fast and reliable, providing a wide range of options to make communication feasible within and outside the organization. The main task is to position that technology efficiently and effectively to drive the most promising results. Companies should have a strategic approach in their minds while choosing the option that suits them the most.
Protocols:
The third P in the process refers to Protocols. It defines the execution of the best set of practices for using technology for internal and external communication. As everyone has different communication preferences, therefore, companies must choose the method of communication keeping this thing in view. Also, it can specify other strategies for different situations.
Using the above mentioned 3Ps approach, you can effectively improve your communication channel, providing you with more chances of getting the desired goals accomplished.
