Online Reviews for Small Business

Unlike big brands, small businesses may struggle to win reviews online. Businesses that are in the developing stage can win them by utilizing several ways. Value4Brand opines that a small business should focus on keeping its customers satisfied. Happy customers can share their positive experiences via word of mouth as well as through the internet. Along with this, when small businesses suppress or remove online complaints of their customers, a positive image will be maintained. This image can influence customers to post their views in support of this positive image. 

Below, you can read about more such ways to win online reviews for your small business.

1. Keep Your Customers Happy as they are Your Marketers

Happy customers are best at spreading positive feedback relating to your products and services. By keeping your customers satisfied, you will be able to generate positivity both offline and online. Via word of mouth and the online review portals available, positive feedback can be easily achieved when such is the case. This can help you in gaining more customers as well.

2. Send Personalized Emails to Your Customers

Small businesses can try sending emails to customers to collect their feedback regarding the purchase. When these emails have been personalized, collecting this feedback becomes easier. This feedback will also work as an online review and support your small business to become well-known over the web.

3. Try to Remove Online Complaints Relating to Your Small Business

For as long as online complaints are there, visitors may have mixed opinions about your small business. Surprisingly, these opinions can be formed before these visitors have placed an order or made a purchase. Therefore, you will be suggested to remove online complaints. Value4Brand adds that specialized ORM tools can be used for suppressing them.

4. Use Newsletters to Collect Information

Newsletters can help you collect valuable feedback from your customers. This feedback can include the quality of your products, service, affordability, etc. Newsletters work when you have a mailing list with you. With well-written emails, you can influence your customers to subscribe to these newsletters. 

5. Generate Feedback Using Social Media

Online reviews can be received in the form of feedback generated through social media. When you have profiles on significant sites, there is a good chance that your customers will find you and leave their feedback. This feedback will function as a review and may influence other customers as well to leave their thoughts.

To Sum up

Online reviews can be obtained in many ways. Other than review platforms, they can be generated through personalized emails for customers, newsletters, etc. In unusual ways, the scope of winning more reviews online can be widened by small businesses by removing complaints. The presence of complaints on the internet may not encourage your customers to post their positive experiences. Having said this, we hope that these ways will help your business get better reviews and that too in simple ways.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.