mobile app dev

Your app launch date is near. To ensure that there are no blunders, here we have provided a checklist to be considered before the mobile app launch.

Once the product has been successfully built, the launch is what will matter a lot. At this critical phase, it should be ensured that you are not missing anything from the last moment. The launch checklist includes pre-launch and post-launch strategies as a part of the process.

There could be a number of instances where the team can miss out on important points, and that could be a disaster ultimately. And this would be the last thing anyone would want to deal with. With that said, a mobile app launch checklist would be the best way to move forward in a precise and planned way. So, it would be a great idea to consider this handy list before pushing forward the app to launch.

The aim of this guide is to get your apps at the top of the list following a number of app promotion strategies that are proven to be the best in order to get your place to the right place.

Before launching an app, you should consider these points.

Identify the target audience/user base.

You had an idea and designed and developed the application, but before the deployment, you must have thought about who will be using the product. Every invention is built considering the customer sketch significantly.

No matter how efficient your application is, if you have not determined the values of your target audience, then all the efforts will go in vain. Furthermore, targeting the right audience is important for monetisation as well.

Moving on to some points to be considered before launching the app should be to clear out the goals by articulating the USP of the application and segmenting the application. Performing in-app analytics and conducting behavioural analysis to connect with the target user base,

Research your competition

Considering that the market is loaded with millions of applications, the competition could be extremely difficult. Therefore, to shine in this competitive market, it is a must to conduct a competitive analysis and market research to get an idea about the strength and weaknesses of your application. To lock your place in the market, it is essential to work on a competitive analysis strategy to understand the market and your rivals.

Compare the marketing positioning of your app, analyse site traffic and performance, and backlinks to know where your competitors stand. 

Check the cross-platform availability of an app.

To expand and encourage your reach, avoid sticking to only one store. Other than Android and iOS, a lot of startups and SMEs are upgrading their industry outreach towards different platforms and iOS versions. Some of the preferred cross-platform mobile app development tools are Xamarin, React Native, and Ionic. These are considered to be one of the best in domain examples for high-performance, such as mobile apps, using the best technology. The top app development companies are actually working towards building scalable and successful applications that are loved by the users.

Spread App Link Everywhere

After following and implementing all the steps effectively, then you will be ready to launch the application for a great impact. For this, it is suggested to distribute the application download link as much as possible through social media and other means. These can include recommendations, notifications, emails and a lot more. Other than that, you can draft a press release to get attention from all sides.

Regular Updates

Constantly updating your application is one of the most important parts of establishing a mobile application. Gather users’ reviews and feedback for specific changes in the app accordingly. Moreover, you might have to emphasise mobile app maintenance and eliminate possible flaws, bugs and errors.

Pick an app store

While planning your app launch, the prominent thing is to select one app store for the app deployment. There are a number of app stores available, so one needs to check for all the important factors of the applications that you can put up the application on the desired platform. And if you are not sure about the choice of the app store, it is suggested to conduct some market analysis to determine your niche market.

Build a dedicated landing page

While promoting your brand, a tempting landing page is a must for desktop and mobile devices. For social media promotion, you can build a simple yet attractive landing page that states the goal through powerful language, an aim statement, brand names including top features of the application, and other supporting information. A clear flow of call-to-action can definitely turn the leads into active installers and users.


These are some of the major app launch checklist points that should be considered before and after the launch of the application. The mobile app launch is a very important moment of the whole app development process. Moreover, this process does not have a fixed time; other than that, it is a continuous process that takes time to get to a perfect stage. Follow this checklist to let your excellent work shine in the industry.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.