Content marketing requires research and a wide range of skills. Keywords and market research are vitally important, as are pre-planning and promoting your content. Analyzing data is also a crucial part of how to do content marketing. Once you have all these tools in hand, it is time to start planning and creating your content. If you want to make your content marketing efforts work, here are seven effective content marketing ideas for your consideration.
Adaptive Content
Adaptive content is a way to make your content marketing efforts more effective. It uses various factors, such as location, context, and devices, to deliver the most relevant content to the audience. For example, wineries can use adaptive content to send notifications when new bottles are released and suggest similar products based on their taste. These technologies are still in their infancy, but they are quickly gaining popularity as more brands discover their value.
Developing adaptive content requires creating the correct metadata and categorization, making it more helpful to users. Metadata is also essential for content, as it can manipulate the content to serve the audience’s needs. Consider metadata as your friend. Just like placement in magazines and newspapers determines the value of your content relative to the competition, you can make your content more effective by creating and publishing suitable content for each platform.
In SEO, content that is not optimized for multiple platforms can quickly become outdated. To adapt your content, segment your audience by industry, geography, or device. You can then reassemble the content according to the needs of each segment. For example, if a specific part of your audience is not interested in a particular topic, you can restructure it for them later. This way, you can avoid compromises in design and message.
Storytelling
While many strategies can make content marketing more effective, storytelling is one of the most effective content marketing tips. Content storytellers can help companies build a compelling story by sharing the experiences of real users. This can be a powerful strategy if you can connect emotionally with your target audience. For example, the Dyson story about leveraging technology to revolutionize home improvement products was highly successful, making Dyson the preferred brand for younger buyers.
Stories are easier to remember than information. They also stimulate the release of oxytocin, a hormone that affects consumer attitudes and behaviors. When a consumer engages with a story, the auditory cortex of their brains becomes active, and the activity is sustained for days. Stories are also far easier to digest than information, as the human brain has been proven to filter out noise like complex words and jargon.
Brands and content marketers can also benefit from storytelling because it evokes an emotional connection between the brand and the consumer. By appealing to the consumer’s emotional side, storytelling can be a highly effective strategy for increasing brand awareness and ROI. Content marketing strategies that focus on storytelling are more engaging and memorable for readers and brand owners. There are numerous examples of compelling storytelling, and you can use them to make your content marketing strategy even more successful.
Adaptive Messaging
Adaptive messaging is a great way to personalize your content. This approach involves placing yourself in your customer’s shoes to determine their needs. It is also essential to consider your target audience and their behavior when choosing the optimal content. By using adaptive design and a thoughtful content strategy, you’ll be able to provide relevant and valuable content to your customers no matter where they are, regardless of the device they’re using.
Content marketers need to understand their audience’s beliefs and goals to design content that best serves them. Adaptive messaging enables your content to change appearance and substance based on the customer’s device. For example, a game might need adaptive content based on whether the user is on a mobile or desktop. Adaptive messaging can be helpful when a game is designed to help users play it by tapping a button to play on a mobile device or selecting the keyboard control on a desktop.
Adaptive messaging is a critical component of interactive web design and it is essential to the success of any online business. In today’s constantly changing environment, it’s necessary to tailor your content and message to meet your customers’ needs. You can make content more responsive by using adaptive messaging and responsive design. Once you have mastered these two essential techniques, you’ll be well on your way to making your content more effective.
Native Advertising
For content marketing to be effective, it must be targeted to the right audience. An excellent example of how to do content marketing is how Guinness Beer uses its ad space to promote oysters, suggesting that oysters go better with Guinness. Conversely, a Dell advertisement utilizes relevant content to sell its product. Native advertising can be effective if it is well-placed on a landing page.
To make native advertising successful, it is imperative that the content is high-quality and provides valuable information for the audience. Most mainstream publications have been forced to move away from traditional “news” items and generate revenue through various advertising channels. For example, the New York Times and FT have become known for publishing “advertorials” and “sponsored content” – long-form articles highlighting a problem and then offering a solution.
Although many people have trouble spotting native advertisements, they aren’t hard to spot. Look for features like suggested posts or “recommended for you” or “sponsored by” or an icon with an X. Additionally, make sure the content is mobile-friendly. A native advertisement mimics the look and feels of a mobile app, making it easier to interact with. It’s a valuable way to boost content marketing effectiveness and increase engagement.
Content Repurposing
Repurposing content is a vital strategy in SEO, and it’s a great way to increase the lifespan of existing pieces and update them for new audiences. Content repurposing also allows you to optimize your content by ensuring its keyword optimized. There are three critical steps to ensure content repurposing is an effective strategy for your business.
One of the critical ways to repurpose your content is to create several versions of the same piece to reach different customer journey stages. For instance, if your blog post focuses on product reviews, you can repurpose the video script to provide more detail on the product. This helps you reach new audiences and strengthen your credibility. You can also repurpose your content for social media platforms, email subscriptions, and blog posts.
Repurposing your content is an excellent way to increase the ROI of your content marketing efforts. Content creation costs money and time, and not every marketing department has unlimited resources to dedicate to this task. Repurposing content is a smart move when you have limited time and resources. With just a few hours, you can transform one piece of content into several assets that you can use for multiple purposes online.
Editorial Calendar
Creating an editorial calendar is one of the most effective content marketing ideas. The importance of a content calendar cannot be understated. Using it to track past communications can be invaluable. This way, you can focus your efforts on new content creation. But how do you ensure that your content is published consistently?
Before you start developing an editorial calendar, make a list of all ideas you’ll want to write. It’s good to write down as many ideas as possible and categorize them as you go along. You can also organize thoughts based on their topic and frequency of publication. A social media calendar may feature a few posts per day, whereas a blog may only publish three or four times a month.
An editorial calendar allows you to see your content in advance and allows for the creation of better content. It helps you manage your deadlines and create a sense of team cohesion. Moreover, an editorial calendar enables you to see gaps in your strategy and make decisions accordingly. Your editorial calendar should also help you track your content’s performance. When you plan ahead, you’ll be better able to measure its success and make necessary adjustments to improve it.
Social Media Engagement
One way to engage social media is to create compelling content. The more people engage with your content, the more likely they are to buy from you. Create content with a clear purpose, such as attracting customers or influencing your target audience. You can use these posts to generate loyal followers. Use engaging content to attract readers and influence their buying decisions.
The engagement rate you can achieve from social media can range anywhere between 1% to 5%. Engagement rate is a way to measure how many people interact with your content, whether a blog, a video or a podcast. This number can help you refine your marketing strategy or grow your social account. The engagement rate is calculated by measuring the number of comments, likes, shares, and other forms of social media activity.
A healthy mix of content is vital for engaging users on social media. It must be engaging and support your business goals and add value to the conversation. Make sure to incorporate a call to action to guide users to the next step. Set controllable KPIs for your content to measure its success and improve the less effective pieces. Respond to comments, as they provide valuable information and help you gain new followers. By following these highly effective content marketing ideas on social media, you can build an active online community.
AUTHOR BIO
Jose Brant is the Marketing Lead for OR Local Marketing, a full-service digital marketing agency. He wholeheartedly believes that every business has a unique growth journey and takes the time to figure out exactly what companies need to thrive online.
