Since the advent of the influencer dominated culture, doing business has turned out to be a massive challenge, especially in terms of marketing. Also, complying and growing adaptive to the new normal is decidedly having a significant impact on the marketing world, leaving marketers and business owners mulling over the thought on how they can ensure that they and their associated influencer partners are working within the regulatory bounds.
For a fact, influencer marketing works, and since it is becoming the talk of the town, particularly in the digital marketing landscape, influencer partnerships are hovering staggeringly.
With so many active buyers and potential consumers joining the digital landscape, the exerting influence is raised to the focus, reflecting the need for influencer marketing with the legal compliance in today’s digital landscape.
Despite the chaos and dubiety, marketers still count on influencer marketing to create an online buzz about their brand that bolsters their corporate identity bringing their vision to the public eye, resulting in increased conversions and enhanced engagement.
Since digitization is becoming a more integrated part of our routine lives with the conventional buyer highly reliant on celebs advice and influencer recommendations regarding their very own purchasing decisions, there seems a need to adhere to a few yet the most imperative legal considerations that if not met can get the affiliate/ influencer fined.
Issues to consider:
Down below are the issues key issues that all of you who are planning to indulge in influencer marketing or are partnering with influencers must consider in order to avoid getting penalized.
Monitoring and guidelines
The Federal Trade Commission (FTC) has announced some imperative guidelines to guide compliance to the digital media influencers on how they’re supposed to work within their regulatory bounds. The company further stated that selling fake followers just to bolster an individual’s influence over the general public is considered as a criminal offense.
Therefore, brands and influencers are both required to comply with the legal requirements regarding disclosure and endorsements.
Also, in case you and your associate influencer partner have agreed on a written agreement, with legal compliance mentioned therein even then, you need to have a talk on disclosure requirements to avoid any mishap afterward.
Furthermore, it is recommended that the company that plans to partner with an influencer must convey its thoughts on how it wants the influencer to endorse its product. The employing company is required to provide proper details regarding the endorsement.
By doing so, brands can thoughtfully manage things while still staying out of the woods.
Make your influencer policy the essence of the brand’s vision
Regardless of who you’re, if you’re engaged in influencer marketing, this is for you. Anyone who is a part of influencer marketing must curate influencer guidelines to share with their influencer partners, and while doing so, the one working on it must ensure to keep transparency at the core while adhering to the compliance guidelines.
Even the best affiliate marketing training suggests ensuring enforcement with your influencer partners. You must attach your unique policy to each one of your contracts, so there’s no chance of it being neglected.
Remember, to structure the policies and strategies in your own voice, just the way you want them to be. This way, your words will not only have a significant impact but will also keep you and your influencer partner out of trouble.
Do the metrics yourself
Whether you’re a marketer or a company, you must do the metrics yourself and must ensure to curate the right data to reach the right outcome real-quick. It’s not just the numbers. It’s about tracking how well you are doing amid the fierce competition. Therefore, heedful measurement is key to gain a more in-depth insight into the engagement metrics.
Moreover, as influencer marketing is becoming more and more prevalent, influencer measurement tools are making it to the mainstream that allows brands to gauge the progress and purchase intent of the prospects.
Similarly, there’s also a tool that goes by the name Brand Collabs Manager, which connects sellers and influencers to let the brands reach their target traffic more precisely in no time.
Whether you’re an influencer or a tech partner, know that harmonizing your endorsement policies with the law will maximize your success without getting you fined.
So work within the regulatory bounds to play safe and sound!
Emma Thomas is a content writer and a copywriter. A writer by day and a reader by night, she can be often found picking cherries in summer Afternoons