Digital marketing refers to all marketing efforts being done on the internet. Almost all businesses leverage digital channels like email, search engines, and social media to connect with customers. You can use any of the following digital marketing methods with the help of a leadingdigital agency in the city of Dubai to up your marketing game. Let us see the kinds of digital marketing your business can use.
Search Engine Optimization/SEO
SEO is optimizing your website to rank it higher in search engine results pages and increase your website’s organic traffic. You can benefit from various channels like websites, infographics, and blogs through SEO with the help of the leading digital agency in Dubai.
- On-page SEO: This focuses on all of the content on the page when looking at a website.
- Off-page SEO: This type of SEO focuses on all the activity occurring off the page. Inbound links or backlinks, the number of publishers that link you, the relative authority of these publishers, etc, affect how highly you rank for the keywords.
- Technical SEO: It focuses on the backside of your website and how your pages are coded. This includes structured data, image compression, and CSS file optimization that increase your website’s loading speed.
Content Marketing
This refers to creating and promoting content assets to generate brand awareness, lead generation, traffic growth, and customers.
- Blog posts include writing and publishing articles on a company blog that helps you demonstrate your industry expertise and generate organic search traffic.
- Infographics is visual content that helps your website visitors visualize a concept.
- Ebooks and whitepapers: This long-form content helps further educate website visitors and allows content exchange.
- Audio or visual content: This is content that can be shared online as an audio or video.
Social Media Marketing
Social media marketing promotes your brand and content on social media channels. This helps to drive traffic, increase brand awareness, and generate leads for your business. The various channels used for this type of marketing include Twitter, Facebook, Instagram, LinkedIn, Snapchat, and Pinterest. Most marketers use these platforms to create viral campaigns, especially by partnering with a popular content creator or participating in a trend to resonate with a wide audience.
Pay Per Click/PPC
PPC works by driving traffic to your website by paying the publisher every time someone clicks your ad. Google Ads is one of the most common PPC types, allowing businesses to pay for the top slots on the search engine results pages on Google. Twitter Ads campaigns, paid ads on Facebook, and sponsored messages on LinkedIn are other types of PPC.
Affiliate Marketing
This is performance-based marketing, where you receive a commission for promoting someone else’s services or products on your website. Influencer marketing is a great part of affiliate marketing, which involves creating a campaign using influencers. This is a highly effective form of affiliate marketing.
Native Advertising
This refers to advertisements primarily content-led and featured on a platform alongside other non-paid content. A good example of this is BuzzFeed-sponsored posts. It may also include Facebook and Instagram advertising.
Marketing Automation
This type of digital marketing refers to the software that automates basic marketing operations. This includes:
- Social media post scheduling: You must post frequently to grow your organization’s presence on social networks. These tools push your content to your social media channels.
- Email newsletters: this allows you to automatically send emails to your subscribers and help you shrink and expand your contact list as needed.
- Lead-nurturing workflows: generating leads and converting them into customers can be automated by sending lead-specific emails and content only after they fit certain criteria.
- Campaign tracking and reporting: marketing automation helps to sort everything you work on and track the campaign’s performance based on the progress.
Email Marketing
Email marketing is used as a way of communicating with the audiences. It is often used to promote content, events, and discounts and direct people towards the business website. It can include blog subscription letters, customer welcome emails, tips for customer nurturing, holiday promotions to loyalty program members and follow-up emails to website visitors who downloaded something.
Online PR
This is the practice of securing online coverage with digital blogs, publications, and other content-based websites. Reporter outreach via social media, engaging online reviews and comments on your website or blog, etc, are some channels used to maximize the PR efforts.
Inbound Marketing
This includes attraction, engaging and delighting customers at every stage of the buyer’s journey. An inbound marketing strategy uses marketing tactics to create a customer experience that works well with the customer. Some classic examples of this type of digital marketing include video marketing vs. commercial advertising, blogging vs. pop-up ads, and email contact lists vs. email spam.
Sponsored Content
With this type of marketing, brands pay another entity to create and promote content that showcases your service or brand in some way. One popular example is influencer marketing where a brand sponsors an influencer to publish posts or videos related to it on social media. Another great example is blog posts or articles that highlight a topic, brand or service.
Final Thoughts
So, these are a few digital marketing strategies that companies use worldwide to increase their reach, attract potential customers, and retain existing ones. No matter which one among these you choose, digital marketing agencies can help you get started and gear up your marketing campaign.
