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As the title says, we will discuss essential elements required for a flourishing online website in this article. Days are gone when even having a website with a simple business description was enough. In the new era of the internet, you need to have a perfect website or be out of the game.

Planning a successful online business cannot ever be imagined without a powerful website. The most important thing you should keep in mind is paying considerable attention to your website because an ineffective webpage does nothing more than waste your time and money.

Elements of Website Design 

Website Layout 

A cluttered, disorganized website sends out the message that your company does not care about quality and does not emphasize pleasing its visitors. It will ultimately result in fewer website visits and customers. On the other hand, a professional website design is clearly seen as an advertisement for your products and services and, therefore, can convey the right image of your organization. 

Consumers must be able to find their way around your website easily and effortlessly. A cluttered website requires users to get annoyed when they need to search their way through dozens of different pages, and a potential customer will make a purchase elsewhere. So when you design your website, make sure to give serious consideration to the importance of a good website layout.

Website Responsiveness 

The importance of responsive website designing is highlighted by the fact that it can bring down the whole overhead cost of website development. Although it had been introduced some years ago, its real impact and advantages came to light only recently. With more internet users are becoming frequent visitors of the various social networking sites, the importance of a website design with RWD is becoming apparent.

Now, mobile users access the internet through smartphones instead of using desktops and laptops or computers. It’s pretty evident today that the responsiveness of your mobile-friendly site will keep evolving in the coming years. However, it’s not enough to plan your site in a way that is accessible on mobile phones; you must pay equal attention to the design.

Navigation Menu 

Having a well-designed and user-friendly navigation menu for your website is extremely important to help visitors find the information they require and ensure they are comfortable using your website. 

The sidebar menu new trend allows users to switch between different pages and sections in your website easily. It is especially useful if you have many levels of sub-categories. This web design feature is handy as it allows you to provide quick access to important areas of your site that may otherwise not reachable to your users. All of these different navigation menus will ensure that you can make your web design as user friendly as possible, which in turn increases your chances of making more sales.

Hero Images

In the present age, Hero Images in Website Design is a must for any website owner looking forward to fetching more profits from his business. Having an established website is not enough to be successful these days. It takes a lot of savvy and a lot of strategizing to ensure the visibility of your business. With the approach of technology, more people are making their presence on the web. One of the most effective ways to grab the attention of online visitors is by ensuring the availability of numerous high quality and exciting resources like hero images in website design. It does not matter how well your eCommerce web development and design is done, and if people do not know about you, then all your efforts are wasted. 

Cross-Browser Compatible

Cross-Browser Compatible websites are important in today’s technologically advanced world. People who run online businesses have established this fact on the necessity of a cross-browser compatible website for users who use different browsers. 

Call To Action Button

Call to action and sales goes hand to hand. It serves as a transition between the phases of the buyer’s journey. They command the user on what to do next, provoking them to make a prompt move. The more prominent you make it to take the next step, the more people will do. Your CTA creates a better user experience. Instead of making your audience guess about how to proceed, provide them with an eye-catchy call to action button to enhance user experience and help in Facilitating a smooth buying process


The elements of an attractive website design are nothing but the essential functionalities that are required to make a website as per the requirement. If you are able to choose the most desired elements for your website, then there is a strong chance that you would be able to get your desired results. These elements help in effectively representing your business to the users and the business owners. When we talk about the elements of attractive website design, it is the visual representation of the website that matters and includes the elements like typography, images, video clips, colours, background patterns, etc. These things form an integral part of the website and are extremely important in making your website look attractive and professional. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.