These days, most marketing teams are focused on increasing sales and leads in the hopes that traffic will convert into lead conversions.Conversion rate optimization helps boost sales and leads. If you hire a digital marketing company, then that company will also work in the same way as we are going to talk about in this article.
Making the most of existing leads and traffic can lead businesses to long-term, sustainable growth. We’ll talk about the power of CRO or conversion rate optimization, which is why your business should focus on improving conversion rates.
Defining conversion rate optimization
Conversion rate optimization involves the increasing of the percentage of visitors or users who fully undergo a particular action to boost the lead generations generated.
Conversion rate optimization is the outcome of content enhancements, workflow improvements, and split testing. Conversion rate optimization gives highly-qualified leads, lower acquisition costs, and boosted revenue.
Defining conversion rate
A conversion rate is the visitor percentage who finish a desired action, like completing a web form, service sign-up, and a product purchase.
You can read conversion rate as a well-designed, well-formatted website, which attracts visitors. Website design or performance may cause a low conversion rate. A broken form, slow load times, and copy that does not translate the value proposition into simpler language could cause a poor conversion rate.
Calculating the conversion rate
To obtain the conversion rate you have to divide the number of conversions by the visitor number and multiplying that number by 100, to obtain a percentage.
Imagine you are defining a conversion as a newsletter opt-in. You have an opt-in form for each website page.
Then you will divide the total number of newsletter form submissions by the total number of visitors, and multiply by 100. Your conversion rate would be 2.5%, if you had 500 submissions and 20,000 visitors the previous quarter.
For each conversion chance you may repeat this process. Ascertain that you count just the visitor numbers on web pages that list the offer.
For instance, if you wish to calculate your eBook offer conversion rate, you will be dividing the total downloads number by the number of people visiting pages listing the eBook offer.
On the other hand, you can calculate the website’s total conversion rate by dividing the total conversion number for each conversion opportunity by total visitor numbers.
SEO and CRO
Search engine optimization causes the improvement in website visibility on SERPs or search engine results pages to elevate sales and traffic.
CRO concentrates on the improvement of the website’s performance, turning visitors to conversions. SEO and CRO both ultimately are invested in increasing sales. The approaches differ.
Ecommerce web development company will show you the how of CRO strategy implementation.
Homepage
CRO main candidates are home pages. Besides being the shopfront, the homepage presents the opportunity to retain visitors and give them more guidance on the website.
You only have to underline links to product information, free sign-up button, or chatbot incorporation.
Pricing page
For many website visitors, a website’s pricing page may be the make-or-break point.
CRO may aid a pricing page to convert visitors into customers. It may just modify the pricing intervals. The CRO thus describes the product characteristics related to each price. There may be a plain pop-up form or a phone number for enquirers after a price quote.
Blog
A blog translates as big conversion chances. Besides publishing industry-specific content, a blog may employ CRO for lead conversion.
You have to add Calls to Action across an article. Conversely you could invite readers to educate themselves more about a topic by email submission for an industry report or eBook.
Landing pages
Landing pages land conversions. Actually, landing pages have the highest conversion rates , with 23 percent.
For instance, an event landing page may undergo optimization with a video of the previous year event, compelling visitors to register in the current year. A free resource offering landing page may be optimized with preview content from that resource, compelling downloading.
Conversion rate optimization strategies
There are a number of CRO strategies to test and implement at the company.
- Text-based CTA creation within blog posts
Blog post CTAs inclusion is industrial best practice. Even then, there’s now and then failure to attract visitors into a desired course of action.
Banners have become so commonplace that many users have become insensitive to them. Readers snack on content. Seldom do they make it to the bottom of a blog post.
Text based CTAs were made just for such scenarios. As per a particular limited test of ten blog posts, plain end-of-banner CTAs lead to only 6 percent blogspot generated leads. On the other hand, anchor text CTAs were responsible for 93 percent of a blog’s leads.
- Make your blog lead flow productive
A lead flow is just a high-converting pop-up, that attracts and offers value.
- Landing page tests
Conversion rate optimization is nowhere without landing pages.
It is at a landing page that a website visitor becomes a lead. It is where an existing lead undergoes deeper brand engagement. For landing page optimization, run A/B tests that pinpoint your leading design and content characteristics.
For example, A/B testing of various versions of form questions, images, website copy, content offers, decides what the leads and target audience respond to best. You might see that the length of a form is such that it obstructs conversion.
- Workflows are team enablers
With aid of marketing automation software, you may enable your team through automated workflow creation.
For instance, you can send automatic emails with workflows with marketing automation. Leads may book meetings with reps with a single click. All this while, reps get notifications when leads take high-intent actions like viewing the pricing range as it shows up on your website.
Summary
There are a good number of CRO best practices out there. It is, however, entirely up to you to find out what elicits a response from your customers. The leading digital marketing agency in Jaipur will show you precisely what drives outcomes for your company. Keep abreast of CRO strategies to find out what works for the business.
