whiteboard animation software

People get so many emails in their mailbox everyday and not all of them pay attention to every mail. Make sure that your email is not deleted and ignored by your target audience and for that, you need to have a catchy email marketing strategy. You must follow some tricks and rules that will work best on your email marketing strategy and will boost up your click through rates.

Marketing is something that is done mostly by online marketing campaigns. Though emails look a bit old, emails are the best way to reach out your target audience and convince your services to them in a polite manner. Sending an email of your service is an easy task but standing out from all the mails in the inbox of your customer is a bit difficult to grab.

It is very important that the receiver should see the mail rather than just ignoring or deleting it. You should also ensure that your mail should not go in the spam folder then there would be very less chances of your email to be viewed. Today in this post, we will discuss some strategies through which you can spice up your email marketing strategy.

Don’t make it boring

It is very boring to go through a huge amount of text and if you want to send an email with a lot of text then the chances of reading it will be very less. Instead of using a long text, you can use short video in your content to make your information better. In this way your audience will be entertained and engaged by your video. Also, you can pitch a new service or a brand that is introduced in your company.

Studies have found that 60% of the audience turn into your customers after watching a video rather than reading a long text about the product.

Animated Explainer videos boost click through rates

Yes, you heard it right! Explainer videos are capable of increasing click-through rates by 300%. Using video in between text in email, especially animated one is the best way to stand apart from your competitors. If your email needs a long text to convey a message, then using a whiteboard animation software video is very much useful to convey your information in an attractive manner. Embedding video in your content will make your customers to look forward for the next email you are going to send them.

Build brand image

Adding video to your content will increase brand image and loyalty in customer’s eyes because video creates a different type of impact in their minds. Ultimately, your loyal customer will be the one who will make more customers by sharing your video to their stories on social media platforms. Since, animation explainer videos are very short, they look genuine and buyers think that this is not spam and nobody is disturbing them strangely and lecturing them to buy a product.

Promotes connection

When you send an email to a person then it feels like you are chatting with that person. This conversation will create an impact on your customers to address problems that are faced by them and how your product is tackling those problems. Using the name of the individual in the content will also create impact and feel like you are only contacting them and interacting one to one with them. By engaging them with video, people will directly understand your intention towards them and they will feel like you are caring about them. It will make them feel so special.

Here are some quick tips Use “video” in subject

Most of the marketers use “video” in the subject to grab audience’s attention by making the subject more informative about the content. As a result, they will be very glad after looking at the content you are delivering.

Avoid auto-play

Animated explainer videos are great in getting immense email open rates. But, you must keep in mind the fact that the videos that do auto play and are embedded in your content can be irritating for some clients. As a result, they’ll immediately hit the back button after the unavoidable disturbance.

Keep it short

In this busy lifestyle, spending more than 1 minute in any random video is not possible for any individual. Animated explainer videos are short ranging from 30 seconds to just a minute. Checking emails is something that is done by individuals in a very quick response. Embedding a short video will create an impact on your customers that you value their time. Ultimately, you will increase the chances of email open rates.

Understand what they need

I am not saying only use videos or only use text content. Instead of this, you can use both the styles to spice up what you want to say and make them understand what you really want to convince. Use video where text is too much for the client to read and use text where video is too long to watch.

 So, this was all about this blog. You can contact our company The ESSENCE STUDIOS to understand more about email open rates. We’d love to help you. Good luck.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.