Teach Yourself Copywriting

Copywriting is an art. The job role is lucrative for the monetary perks and the freedom it comes with. You get the choice to work with the companies of your choice, fix your own work timings while you string together some words to lure your customers to it and get a handsome sum. Moreover, it is recession-proof because the demand for a copywriter never goes down.

Now, if you’ve tried to learn copywriting in Glasgow on your own by referring to various blogs, e-books, videos, etc., I’m sure you must have got overwhelmed by all the dos and don’ts. It is possible that after reading that content, you may be left feeling disconnected.

So, let me straighten this up for you. Copywriting mainly requires you to have a knack for writing, and the rest of the required skills can be worked on from there. Here’s how.

Understanding copywriting

As mentioned before, copywriting in Glasgow is an art. In this art form, you create a few sentences in favour of your product, service or brand and your audience gets compelled to make a purchase. The sentences can feature on a website, ad, or brochure.

Copywriting is everywhere – every tagline, tv commercial, email, message, social media ad, billboard etc., have a copywriter behind it.


It is the copywriter who builds a concept around the brand that persuades you to spend.

Copywriting vs Content Writing

Content writing is essential to empower your audience with knowledge and information via blogs and e-books. This helps you earn their trust, and they consider your brand when they’re ready to make a purchase and earn you  “loyal customers.”

Copywriting, on the other hand, is straightforward as it simply asks you to make a purchase by telling you they’re the best in the market and fulfil all your requirements.

Get started with these skills

Observe & listen

Observe your Audience

In order to sell the brand to the audience, you need to stay in touch with all the needs and requirements of your audience.

Read through all the surveys conducted and the reviews given by the customers.

Even better is, talk to a current or a potential customer, and know their psychology by asking the following:

  • Why they did/did not choose your brand?
  • What were their apprehensions when they were making the purchase?
  • How did those apprehensions subside?
  • What are their expectations from your brand?
  • What are their suggestions for improvement?

And so on.

You’ll be a sorcerer of a copywriter the moment you start integrating their answers and words in favour of your brand in your copies.

Observe the market and competitors

You’re well aware that you’re not the only copywriter, and your brand is not the only brand selling a particular product or service. That is why observing what kind of lines and concepts in the market are attracting people is important.

Observe the experts

There’re a lot of people who’ve mastered copywriting. Visit their and various other sales pages, and see how they’re writing and persuading the audience. Take in everything, the format, writing style, interactiveness with the user, etc., to evolve.

Writing Skills

Copywriting in Glasgow comes in all shapes and sizes. You may have to write a short description of a product, or you may have to write an entire script to give its details. It may be written to feature on the website or in an advertisement, and each has a different format.

Moreover, to be an elegant writer who is able to persuade the customers to take action, you need to have the right balance of features and benefits of your brand.

Putting your observation and research to use, you may use these pointers while writing your copy:

  • Match the features with benefits
  • Be specific
  • Use testimonials
  • Overcome objections

Streamline Your Writing

Copywriting can be a messy affair if it’s not properly organised and streamlined. To be efficient on your job:

  • Do your research with (Potential) customers, make a list of all the benefits & features you’re going to use. 
  • Arrange all your persuasive arguments in order, with the most compelling ones coming first.
  • Revise, edit, re-edit and optimise.

Practice Makes Perfect

The most tricky and most important step in learning copywriting, whether you’re a beginner or an experienced person, is “practice & evaluation.”

Having someone to evaluate and tell you how to improve is good. But doing it on your own is difficult. The tips here are:

  • Compare your writings with the work you admire.
  • Read your work objectively by putting yourself in your audience’s shoes.

Ultimately, the more you practice and get experience, the more fine wordsmith you become.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.