It is no surprise that the COVID-19 crisis proved to be one of the biggest public health challenges, and has affected how we live, and forced us to accept the new normal.
However, it is essential to note that the new ways of living resulted in a shift in digital marketing trends.
This is because the extended lockdown and prevailing uncertainty have profoundly impacted consumer behavior, thus changing the digital marketing landscape noticeably. This means that if your business wants to survive post-COVID, it needs to accept the new ways of digital marketing.
Not sure how digital marketing has changed post-COVID? Don’t worry, we’ve got you covered! This blog entails how this pandemic has changed the digital marketing landscape and how you should adapt to these changes to minimize business risks.
Enhance Your Online Visibility
We all know that due to the shift from physical to online stores, businesses have become more reliant on their digital strategy than ever before. This is because now is the perfect time to expand your business’s online visibility for skyrocketing sales and outshining the competition.
This is because the extended lockdown and unsafe public places have caused an increase in internet usage rapidly. This means that post-COVID-19, businesses should focus more on building their online presence.
Wondering how to enhance your online visibility during this pandemic? Here are a few simple yet amazing tips that can help:
- Publish SEO optimized content regularly.
- Stay active on social media accounts, such as Facebook, Twitter, and Instagram.
- Update your business website.
The Need for New Content
Research by the Content Marketing Institute (CMI) revealed that 42 percent of B2B marketers believe that they are effective at content marketing. Similarly, another study by the Dragon Search Marketing discovered that around 61 percent of consumers’ buying decision is influenced by custom content.
However, it is critical to note that you can’t excel at content marketing if you would fail to update your content according to the evolving consumer needs. This means that post-COVID, brands are required to alter their content so that they remain relevant and well-received by their target audience.
For example, previously, KFC’s ads showed people dining in and promoted their tagline ‘finger-lickin’ good.’ However, post-COVID, the brand updated its content and promotes handwashing and social distancing, that are the new realities today.
The Ever-Increasing Use of Social Media
We all know that COVID-19 has caused a rapid increase in social media usage, thus making it a significant tool for staying connected with your loved ones. So, if you want to achieve your business goals, you should pay special attention to your social media strategy.
This is because social media helps deliver your brand messages effectively and engage your target audience in valuable conversations. Still not convinced why social media marketing should be a central part of your overall digital marketing strategy? Here’s what you need to know:
- It helps connect with your target audience on an emotional level.
- It enhances your business’s online visibility.
- It helps improve your search engine rankings.
- It aids in building lasting and credible relationships with your prospects.
- It allows you to promote your business during the COVID crisis.
All in all, if you want to promote your business effectively on social media, you should definitely check out some of the hottest social media trends for 2021.
Unlock the Power of Paid Advertising
It is an undeniable fact that global events, such as the COVID-19, have the power to impact your paid advertising results significantly. For advertisers, the ever-increasing Google searches are an opportunity to explore new audiences and convert them into customers.
However, studies reveal that Google conversion rates decreased considerably following the pandemic. So, by making some essential adjustments, your business can take your paid advertising game to the next level.
- Refine the messaging of your ads.
- Cut down on your wasted ad spend.
- One of the best practices is to increase the ad spend when your competitors are dropping out.
- Experiment with different CTA buttons for figuring out what’s working for your target audience.
- Regularly update your bids for better results.
- Pause the non-performing ads immediately.
- Focus more on the remarketing campaigns to achieve brand recall.
Focus on Giving Back to the Community
By now, we know that many people have loosed their loved ones or suffered financial losses due to the pandemic. Therefore, one of the best ways of getting close to the community is helping people who are going through a difficult time.
For example, if your business provides accounting services, you can offer free consulting over a video call to make your audience see the good in you. Besides this, this will help you in generating positive word-of-mouth and build lasting relationships with your audience.
Hire an Expert
All said and done, adapting your marketing efforts based on the evolving digital trends is not an easy feat and can require practice. Therefore, the best way is to consider hiring an expert that can provide you with quality advice in digital marketing areas, including social media marketing, email marketing, SEO, content marketing, etc.
The Bottom Line
In a nutshell, the COVID outbreak has completely altered the digital marketing landscape. So, if you want your business to achieve business growth and skyrocketing sales, you need to alter your overall digital marketing strategy, as mentioned above.
Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to latest trends in marketing, technology, ecommerce, and the like.