As a digital marketer, you are already running advertisement campaigns through Google, Facebook, LinkedIn, Twitter, and other social sites. In addition to that, you are running big advertising campaigns through NPR. However, did you underestimate Instagram Ads for any obvious reason, if not, then this is the right time to get leads on Instagram Ads.
Instagram is a popular, in fact, most used social media application after Facebook. Gone are the days, when it was only used for social networking. Now, Instagram could be a reliable platform for advertising your product or services along with targeting the right audiences.
Instagram is a platform where you can represent visual aspects of the information you want to share with your customers. From image feeds to video stories, it offers everything that you need to establish an effective advertisement campaign for your business.
You can only imagine the popularity of Instagram that has over 800 million active users. It is a platform where you can target a large group of audiences across the globe. This article represents the same agenda. Here, you will know how to get leads on Instagram Ads.
6 Easy Steps to Get Leads on Instagram Ads
At first, learning effective advertising strategies might seem overwhelming. However, if you are advertising on Facebook, you can easily get it done. In fact, Instagram Ads can be configured through Facebook Ad Manager.
In the following section, we will focus on generating leads on Instagram Ads. The process is very simple and there are only a few thighs that you need to take care of. So, without further ado, let’s get started.
In order to navigate to the ad manager within Facebook, click on the link https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fads%2Fmanager%2F , and log-in with your Facebook credentials.
Please note that Instagram does not provide any ad manager, all the Ads are configured through Facebook Ad manager.
Set Your Marketing Objective
Choosing the right campaign for your Instagram advertisement is essential to generate leads. Based on the different criteria, you can set your advertisement goal. For example, if you want to generate more traffic, you should choose the traffic goal. If you want to create brand awareness, you can select a brand awareness goal.
Here’s the list of goals that Instagram Ads can be configured with:
- Brand awareness
- Apps Installs
- Video views
- Lead generations
Above mentioned goals can determine how you are going to advertise and what impact it will have on your audience. You can select any goal and prepare a blueprint for your advertisement based on that. To increase instagram followers and user engagement, lead generation, and generate more traffic on Instagram are three primary goals that you should consider while advertising on Instagram.
Configure Your Target Audience
Targeting the appropriate audience is key for any marketing agendas. Once you have set your goal, it’s time to advertise your product or services to the right people. You need to segment your target audience based on the customer behaviour, location, age, and geographic data. This would give you detailed information about your customer’s interest, and based on that you can put advertisements in front of them.
Here’s the list of key factors that would help you target the right audience for Instagram ads.
Location : here you can target a specific country, city or region. In this segment, you can also include or exclude specific places.
Age: it enables you to focus on age group between 13 to 65
Gender : choose between all, men, or woman
Language: usually, this section remains blank unless you want to target specific location that uses specific language
Demographic: this section will allow you to target audiences based on their geographical data
Interest: you can target people based on their common interest. For example, people who are interested in beverages, aviation, sci-fi movies, etc.
There are other options available on Facebook Ad Manager such as customer behaviour, connection, customer audience, lookalike audience. You can set criteria in this with respect to how you want to put Instagram ads in front of people.
Choose Your Placement
Now that you are targeting your ideal demographic, it’s time to choose the right placement for your Instagram Ads. This is a very essential factor if your primary goal is to display ads on Instagram. If you avoid this step, Facebook will display the ads on both the platforms.
This will not spoil your reputation, but the content created for Instagram should not fit for your Facebook audience. Hence, you should select Edit Placement within Facebook Ad Manager.
From here you can specify Instagram as a placement, as well as if you’d like these ads to appear in the feed and/or the stories section of the platform.
Set Your Budget and Ad Schedule
In the past, you might have already set your budget for advertising on Facebook, AdWords, and other advanced advertisement platforms. If this is the case, then advertising on Instagram will not require much effort. Setting up the budget for Instagram is easy. Facebook Ad Manager provides two options for running advertisements on Instagram which are a daily budget and lifetime budget.
Furthermore, the beneficial thing is you have the control to delay or stop your campaign whenever you feel your spending plan isn’t in effect as expected.
We recommend you to set a daily budget so that there won’t be any excessive amount spent on advertisement. On the other hand, a lifetime budget allows you to schedule your ad delivery. Facebook Ad manager also offers an Advanced option, you can also explore that option for setting up the right budget.
Now that you have set your budget, it’s time to schedule Instagram ad posting. You can target specific times of day or week when you want to run your ads on Instagram However, this feature is only available if you select a lifetime budget for your Instagram ads.
Create Your Instagram Ads
Now that everything is done, it’s time to create Instagram ad. We believe that you have already thought about the content that you want to display to your audience through advertisements. Facebook Ad manager provides you unique ads formats so that you can select the right one that justify your campaign objective.
Here’s the list of Ads format that you can use based on your content:
- Image feeds ads
- Image story ads
- Video feeds ads
- Video story ads
- Carousel feed ads
- Canvas story ads
Above mentioned formats do need specific technical requirements. Each of the formats comes with specific objectives and supports specific call-to-action buttons.
We hope this article will help you get leads on Instagram Ads. If you know whom to target, then it won’t be difficult to determine the right advertisement for your Instagram campaign. Tell us what you think about this article, do share your views in the comment section below.
Ankit thakor is a marketer by trade and a football player by passion. He is a Saas Marketing Specialist at SoftwareWorld. He specializes in using compelling content to capture consumer dollars for world-class SaaS brands, including Zoho, Freshworks, ClickUp, and more.