The global gamification industry was worth $9.1 billion in 2020 and is expected to increase at a rate of 27.4% by 2025, reaching a total of $30.7 billion. Creating an app gamification plan allows you to retain users for longer periods of time and provide a more rewarding user experience. In 2019, the business sector, which is the largest customer of game-based learning solutions, grew at a rate of 47.5%. Gamification also aids in increasing organic instals and increasing money produced by in-app purchases and advertising. In this article, we will define gamification and provide app gamification ideas that may be used for non-gaming apps as well.
What Is An App Gamification Strategy?
The concept of incorporating gaming aspects into your mobile app is known as gamification. It may be utilised to engage consumers and keep them focused on their goals, while also optimising for crucial KPIs like retention rate, sessions, churn, return on ad spend (ROAS), and overall user experience.
To keep people engaged, gamification app design employs basic psychology. Gamified mobile apps ensure that the user is rewarded with a sense of accomplishment, which stimulates them to return to the app and use it for a longer period of time. This gives you a competitive advantage and allows you to meet your growth objectives.
Adding gamified elements to your mobile app does not necessitate a complete redesign. You can create and include a gamification design in your app as an extra feature.
Why Is Gamification A Good Mobile App Strategy?
There are four major benefits of gamifying your mobile app:
- Generate organic instals
- Motivate employees and enhance retention
- Unleash user imagination
- Make onboarding enjoyable for your users
Check out the infographic below by ERS IT Solutions which takes a further look into ‘Gamification In Mobile App.’