Food delivery apps are an important part of our lives today. People order take out all the time. But whenever there is a business venture growing and developing, the competition that slowly creeps in is quite tough. It is hard for a brand to survive a market so cut throat that even pioneers can be pushed to the side. The story of FoodPanda vs other food delivery application like the Zomato, Swiggy, and Uber Eats is along the same lines.
When it started out, FoodPanda was one of its kind delivery application. It was fast, user-friendly and equipped to handle any kind of food delivery within a particular perimeter. Now, however, things were different. With the emergence of newer apps like Zomato and Swiggy, FoodPanda got completely thrown off. Now, FoodPanda did not even get its 2 minutes of fame. Because the market was completely captured by the other food delivery apps before you could blink.
The Potential of the business
There is no doubt about the fact that the potential of the business of food delivery is quite huge. With more and more people getting used to the comfort of ordering in, it is only a matter of time before more local food delivery businesses rise up.
This is why so many different apps are making their way into the market. Everyone who sees the potential of the business wants a piece of the pie. Everyone wants to make the maximum amount of returns that they can on the business.
When there is so much competition in the market. One has to resort to different means of marketing and competition to make sure that yours is the one that beats the other competition. Unfortunately, FoodPanda wasn’t able to do that.
The importance of Marketing Foodpanda food app
Marketing is basically telling the world and the market that you exist and that you are better than the rest. Marketing yourself and your brand positions you in the market. When more and more people know that you are there and that you offer certain services, they will be inclined to hire you.
If the people don’t know who you are and what you can do for them, how can they ever reach out to you? The basic purpose of a food delivery app is to make different kinds of cuisines more accessible and available to the people.
FoodPanda was not loud enough. It probably did not showcase itself enough for the people to understand what they were offering. FoodPanda was a very new concept when it has arrived in the market.
Now, a lot of people did not even understand how it worked and how it could be beneficial for them. Some years back when FoodPanda actually came into the market, its concepts were new. So, they should have paid a little more attention to how they showcase themselves to the world.
Zomato and Swiggy undertook a whole lot of marketing and branding. Eventually it allowed them to emerge as the top players in the food delivery market. If you do plan on using a FoodPanda clone to launch your own food delivery apps, then you must be very attentive to your marketing strategy and ensure that can promote your brand well. Market recognition is the key to success.