The mobile revolution is creating a buzz in the eCommerce space. If you don’t have a mobile app then you should consider of having one. There are a lot of E-commerce mobile app development companies available that can let you develop a robust mobile app.
You can even hire E-commerce app developer to create an app. If you are still hesitating to hire E-commerce mobile app development then here are the advantages you must know.
Lower Cart Abandonment Rate
The major problem faced by ecommerce businesses is the shopping cart abandonment rate. There is 97% shopping cart abandonment rate in mobile sites and there is only 20% shopping cart abandonment in mobile apps.
The big reason behind such low abandonment rate is that it makes the checkout process easier. Whenever visitors use the app to buy something, their interest and details get saved. So, once they are back for another purchase they don’t have to enter details manually like shipping address, billing address, debit and credit card details, etc.
This allows the customers to complete the purchase without any distraction. Each additional step in the checkout process gives the customer a chance to abandon their cart.
Better Efficiency and Increased Revenues
When it comes to user-friendliness, mobile apps are the best. Though they might be costly to implement, they are likely to quickly pay off and increase sales.
A good app with the right functionality can bring more customers. More customer results in increased earnings. You will ultimately be able to make more revenue from your existing and potential customers.
With the user-friendly mobile app, you can effectively satisfy the customer needs. The concept is simple – a well-designed app with the right functionality like loading speed, fast check-out process, etc can scale your business.
Helps in Building Loyal Audience
People who put an effort to download an app have shown a higher level of investment in your brand. They are ready to purchase, while mobile site visitors mostly access your store to check details and look for information. According to this stat, 90% of their mobile time is spent on apps and 10% browsing the rest of the internet.
These stats themselves shows that the users will spend more time on an app rather than a website. Also your online store will have a logo on their phones, which will grab their attention and more likely customers will buy from you. Your store will popup in their heads when they are thinking of their next purchase. The icon will work as a reminder on the subconscious level.
Brand Recognition
Mobile apps develop a solid connection between brands and customers. Mobile apps will always stay on the smartphone which make them opt for your brand every time they need the service or product.
When customer gets satisfied with your service, they often write a review about your brand on social media or on other channels. This is the golden opportunity for the brands to advertise, improve its reputation, and attract potential customers.
Since users spend most of their time on mobile devices, it is easier for them to connect with them. However, you need to offer a seamless mobile experience that users love. Here E-commerce mobile app developers can help.
Less Response Time
The response time of a mobile app to finish action is less when compared to a website. The mobile app connects to servers similar to the websites but it has lower data to transmit. Hence it takes less time to load the content.
Another reason for this is that the mobile app stores the data on the device itself. Additionally, app users, get the filter to select their preferred products. This tells the app to show only required content to the users.
Offline Access
If you hire E-commerce app developer , you can even go one step further. You can even offer offline utilization of an app. For instance, they can see various details like costs, weights, functionalities, etc.
Multiple Payment Options
According to this stat, the mobile payment industry is growing at a rate of 62% every year. So don’t leave behind multiple wallets or payment gateways in your app. Nowadays, customers are widely using wallets like Apple Pay, Android Pay, or Google Pay. These are some of the safest payment options and that let you pay in just a few steps.
So make sure you always win your customers at this step, consider integrating multiple payment methods in your app that have fewer checkout steps. Like mobile banking, net banking, debit and credit cards, etc.
Conclusion
It is not that easy to make E-commerce store more successful, but grabbing every opportunity that comes your way can bring you close to your goals. After realizing the importance of your E-commerce business, it’s time to take an action.
Summary:
Mobile apps are prevalent in every industry nowadays and e-commerce is not left out of it. If you do not have your e-commerce mobile app then here are the benefits you would miss out.
Author Bio
Maulik Shah is the CEO of BiztechCS, ecommerce mobile app developer from India. Maulik likes to explore beyond his comfort zone. When it comes to writing for the blog, his contribution is priceless. No one else on the team can bring the deep industry knowledge to articles that he has. However, his door is always open and he is generous with sharing that knowledge.
