Every business strives hard to get its business highlights to stand out in the market through some or other marketing strategies. But, when it comes to attracting a quality audience, driving conversion from the specific location, or even introducing any special offers without sounding salesy, the option of paid advertising proves to be the ideal resource. Whether it is the Facebook marketing campaign, Google ad strategy, or customized PPC plan, the budget for all these campaigns needs to be set in advance. On the other hand, the criteria for Google ads cost in India or running the campaign, everything about the advertising tactics needs to be understood.
Here are some of the important tips that will give you a quick overview of the Google paid advertising and its cost considerations while driving the web traffic:
Use specific keywords that define your business or the products/services offered to the client
It is ideal to choose specific keywords rather than using general keywords to improve conversion rate. On average, when marketing professionals optimally use specific keywords related to the business while keeping a close watch on Google ads cost in India, the conversion rate becomes better. When people are looking for any particular type of product or any predefined service, these keywords will help them mindfully execute the purchase decision. As a result, the lead generation objective and higher conversion will be achieved.
On the contrary, if the keywords are partially specific, then, fewer impressions will be attained. Nevertheless, if the balance of general keywords and specific keywords is maintained, helping users find results for what they are searching for, conversion rates will be positively influenced.
Adding price to your ads will attract potential buyers
The price mentioned in the ad determines the interest of buyers. In other words, when the clear figure of Google ads cost in India has been specified, and, after checking the price, when the user still clicks on the ad, it shows his interest level in buying the product or availing of the service. The flip side of adding price is if the user does not like the price of the ad campaign, he may not proceed with the purchase. A smart point to remember over here is keeping the ad campaign price lower than the competitor for deriving an effective conversion rate.
For a better understanding, you can run two campaigns, one that includes price and the other that does not. This will give you a comparative analysis of the two options and their effectiveness in terms of boosting conversion rates.
Use negative keywords to refine the traffic
Negative keywords stop your ad from being displayed in the top search results. This action is aimed at hiding your ad when the users are randomly searching for the keywords, but may not often be interested in proceeding with the purchase actions. Hence, the conversion rate gets improved when the free word is used by advertisers to attract people who are looking for free products or services. Since people looking for free stuff often click on an ad, but they might not buy the stuff sold by the website, negative keyword usage hides the ad from them.
Creating a landing page customized according to the ad campaign
When the landing page is customized according to the ad campaign, the prospects of conversions increase. From showcasing the crisp yet clear information about the campaign on the landing page to adding the call-to-action, this action serves as a guide for the users visiting the website. Furthermore, trust and credibility are gained by the customers through a user-friendly landing page presenting an impressive interpretation of the campaign.
The quality score of the paid campaign should be evaluated and improved
The ad’s relevance is assessed through a metric called quality score, wherein, the landing page experience and expected click-through rate are evaluated. Besides, the expected CTR, improving the landing page experience, and further modifying these components improve the conversion rate.
Based on the above information, it can be concluded that when the right Google ads cost in India has been settled upon, the above aspects need to be worked over to improve conversions.
