Search Engine Optimization (SEO) has become an important part when promoting or marketing a website. The businesses did not bother to know or go online, but when things started to shift online too, everyone started to adapt it. However, they had to explore more about SEO in order to keep up with the trend.
If you’re a newbie, who has recently made a website or store on a marketplace. SEO may be complex for you because of the terms like link building, copywriting etc.
- Keyword Research
- Initial SEO
- On-Page SEO
- Off-Page SEO
Start With Keyword Research
The checklist starts with keyword research. It becomes tricky when you are targeting specific audience. It’s not about targeting keywords that have low competition but have high search volume, but targeting the keywords that will bring more traffic.
Draft A Keyword Strategy
Start drafting a keyword strategy when you have found the keywords. Keyword strategy is to include keywords or phrases that will bring sales and traffic on your website. Selecting non-transactional keywords may bring you traffic not sales. On the other hand, choosing highly competitive keywords would take so much time to rank your website. Choosing a right long tail keywords that have low competition can help in ranking the website better and bring sales.
Find Relevant Keywords
Find the relevant keywords around your seed keyword using keyword suggestion tools. Short-list the keywords that are relevant to your business.
Initial SEO
Mobile-Friendly
Almost half of the website visitors are coming through smartphone. It means, you should be ready to give them a mobile responsive website.
The increasing numbers of the mobile users is making it compulsory for the owners to optimize the website for different smartphones. Making your website mobile friendly plays a major role in elevating your website in the SERPs.
Add Google Search Console
Add and verify your website by singing up on google search console. With the help of search console, you can find the status, penalties, search queries and crawling issues of your website.
Add Google Analytics
Add google analytics on your website to keep an eye on website traffic, sales and conversions. You can also get to know about the age, gender of the users who are visiting your website and how are they responding to different options.
Optimize Speed and Performance
Website speed is a ranking signal and is one of a factor of user experience. The faster the loading time, the more users will stay on your website to shop. Optimize your website speed by removing the unused CSS, and minimizing the use of JavaScript.
Fix Duplicate Content Issue
Plagiarized content has a negative impact on SEO. Avoid using plagiarized content. Create a unique keywords-rich content to outshine your competitors and grasp the higher ranking.
Schema Markup
Schema is helpful for the search engine crawlers in understanding the content of the website. You can add valuable product details in your schema to show them on the search results for the users.
XML Sitemap
Sitemap is generated to let the search engine know about the structure of website. Like the placement of products, categories on your stores. You can manually generate a sitemap or you can use a plugin like prestashop seo module for generating it. You can also set the priority of the pages through sitemap.
Robots.txt
The robot.txt file has instructions for the search engine about to index the website. The search engine bots visit your and index your website. If you want to stop indexing specific pages of the website or block bots from visiting your website, you can do it through robot.txt file.
On-Page SEO
After the initial SEO, comes On-Page SEO. The on-page SEO helps the search engines and user to get a better understanding of what’s on the page.
SEO Friendly Title
When writing a meta title, you should be creative to make your title attractive by adding the primary keyword in your title. Adding a primary keyword in the meta title helps the search engine to understand about the page and rank it on the SERPs.
Readable URLs
Make your URLs short but descriptive that doesn’t contain any special characters and are easily understandable by users and search engine.
Meta Descriptions
Create unique meta descriptions to skyrocket your click-through rate of your website.
Add Image Alt tags
Adding focus keywords in alt tags help google to understand what the image is about. If the image fails to load somehow, the alt tag appears in place of the image.
Optimize On-Page Content
Optimize On-page content by adding keywords and information about the product or service. Keep your content unique and avoid any duplicity.
