It’s common for ecommerce retailers and business owners to think that adding hundreds or thousands of products to their platform will bring them more customers and traffic, but that is different. Listing products on the e-commerce platform is just a first step, and you’ve just seen the tip of the iceberg because nourishing and building an e-commerce platform is not a one-night show, and it will require your sweat, blood, and hard work to get the desired result.
The sad fact is that most of the e-commerce platforms are deserted and buried deep inside the Google search engine. The technical seo ecommerce strategy is much more complex than it is for optimizing your blogs and websites. The competition is fierce as the internet is crowded with lots of ecommerce platforms which makes it difficult for small ecommerce owners to cut through the clutter. If SEO for your ecommerce platforms seems like an uphill battle, then you’ve just landed in the right direction.
Here first, we’ll discuss the four common SEO mistakes ecommerce websites and online store owners unknowingly make.
Futile Product Description
Number one! A poor product description mostly anchors the growth of online stores and ecommerce websites. So be sure that your product description should give a quick overview of what you’re bringing to the table for your customers. The best way to evaluate your content is to use the Hemingway app, which will help you check the content’s readability. You’ll lose the show if your product description is hard to read. People often need to understand the definition of unique content. It’s not necessarily important that your product descriptions should have heavy words and idioms. Please keep it simple and easy to understand for your customers.
Lack Of Customer Review
What is the first thing that you do when you buy something online? Customers review, right? Almost 70% of buyers look for product reviews on ecommerce stores or forums before buying anything online. This means that if your ecommerce store needs product reviews, customers will have second thoughts about your product or might not buy it. Amazon has sensed the importance of product descriptions and has allowed its customers to leave reviews for anything available on Amazon. Starting from gadgets, books, smartphones, and more. You’ll find an entire community of every category sharing their experiences.
Overlooking Product Page Optimization
You need to be sure and stay posted with the demands and high-ranking keywords people use on search engines. Be you writing product descriptions, title pages, or even a headline, always use a high-ranking keyword everywhere while optimizing your product page.
Here are key tips to optimize your product page in a right way
- Use model numbers in your title tags and H1 headings.
- Use brand names in your title tags and H1 headings.
- Don’t forget to fill out your image alt-tag information!
- Don’t ever do keyword stuff on your page with the keyword phrase by repeating it over and over again.
Duplicate content
Google hates duplicate content, and be it optimizing your website or practicing technical seo ecommerce strategies, always white hat SEO practices. White hat SEO is all about using the right SEO practices, which is about delivering unique, relevant, informative, and high-quality content. Google’s algorithm is highly advanced, and having duplicate content in your ecommerce website or online store can get your site sanctioned.
Google works in a very different way- so there’s a crawler, aka a robot, that will crawl into your home page to capture the content and other information that will later get stored in Google’s data house. It will only get stored if Google feels your content is informative and can be served to users searching for a particular product online. If your content is duplicated, Google will never neglect your content or homepage on search engines.
Here are a few tips that you can use to write a quality content
- You can use robot.txt to block areas that can design duplicate content, such as tags, archives, and even category pages sometimes.
- You can also add nofollow attributes to connect that particular area of duplicate content. Make sure that every single link should be followed.
- Last but important, never ever use AI content software that will deep freeze your ecommerce platforms or your online store’s visibility. AI content creators take samples from online web pages already listed on search engines; believe it or not, that’s cheating for Google.
The Golden Rule To Please Google God
Google is hailed as God for ecommerce or online store owners; this search engine takes its users very seriously and their experience. First, you should make your ecommerce store easy to navigate and user-friendly for your customers. What is excellent and relevant to your customers is good for Google.
Another thing is the sluggish loading page. If your website takes more than 3 seconds to load, then there are higher chances that your competitors will take over you. It’s simple, everyone is busy, and your customers will not wait for your page to load. There are thousands of other online or ecommerce stores out there, your customer will switch to another store, and you’ll lose the show.
So how can you solve this problem? Take a timely SEO audit for your ecommerce store. SEO audit is considered a routine health check of your website or ecommerce platform that will detect and eliminate unnoticed bugs and technical issues lurking inside your online store’s interface. Most business owners make this mistake and face consequences.
If you don’t want to get lost against your competitors. In that case, you need to partner with the best digital marketing agency having years of experience in performing SEO audits for ecommerce platforms.
If you’re looking for a seo services company in Cambridge, we are here for you! We have a team of veteran SEO experts having on-ground experience in taking the business online.
Give wings to your online store. Be Found. Be Chosen with us. We hope you have a good read today, stay tuned for more amazing blogs. We will see you next time!
