Digital advertising is described as an essentially Internet-dependent advertising approach associated with intended interest groups through a variety of advanced media channels and levels. Digital advertising is a broad term that includes advanced channels such as: The average customer devours content through TVs, PCs, tablets, mobile phones, radios and other traditional media. This consistent openness to heterogeneous media has created a data overload that further confuses shoppers going out.
Computerized presentations allow brands to stay relevant by showing themselves through multiple channels and touch points. Apart from traditional advertising channels such as television, newspapers and billboards, advertisers use these computerized channels to facilitate opportunities during the purchasing process and stay in touch with current customers
Influence AI in Digital Marketing
As AI continues to evolve, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights to your business.
AI is transforming digital strategies with the ability to collect, analyze, apply, and learn data. As it evolves, so does the ability to improve digital marketing strategies and provide valuable customer insights to businesses. Keep in mind that artificial intelligence will be essential in future digital products, especially in the field of digital marketing. For example, from the movie The Matrix to Google AI, from the humorous and smart voice assistant Siri to Tesla’s self-driving cars, more and more companies are using AI in their digital marketing. Artificial intelligence is revolutionizing the digital marketing world.
Relationship between AI and Digital Marketing
In recent years, marketers have been reluctant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and used it in marketing, and brands such as Amazon and Sportily are using AI systems well.
For example, Amazon uses Artificial Intelligence to show shoppers only relevant products based on past searches, purchases, and views. This makes it more likely that those particular shoppers will be the first to attract a customer or a repeater who wants a personalized experience for shopping.
As the amount of information about potential consumers grows, AI becomes increasingly important because it enables database-driven decisions to be made quickly and accurately.
2. Evolution of AR / VR with the Help Of AI
When AI technology meets new visual technologies such as AR and VR, it brings a new consumer experience. For example, CocaCola decided to combine AI with augmented reality (AR) by overlaying computer graphics on the real-world view of technicians wearing eyeglasses and headsets in many bottling factories. This allows technicians to get information about the equipment they are servicing and get help from technicians who can see their place and point of work, making it easier for technicians in remote locations to repair and diagnose problems.
This method can also provide an interesting way for consumers to interact with, learn about and connect with the brand. Combining AI with Graphic design and AR\VR not only refreshes the user experience but also builds a strong brand identity that can help create a greater sense of loyalty from a brand’s customer base.
AI takes over the human role in identifying data and inputs, deepening and analysing them, and identifying marketing trends. Marketers and brands integrate Machine Learning [ML] and Artificial Intelligence to save time and resources.
What Does It Do Then?
Helps you better understand your audience:
AI can analyse data to easily predict target customer’s buying behaviour and decisions, improve the user experience, and provide the audience with what they really need.
More Effective Marketing:
AI’s data-driven analytics has enabled us to create more effective marketing strategies for our business.
AI can be used to automate a series of repetitive tasks.
This can improve your productivity.
“More than half (51%) of market predictors agree that cost savings are AI’s top priority,” said Joe McKendrick of Forbes. AI helps businesses increase their bottom line and save money at the same time.
Increased ROI (Return on Investment):
AI supports decision making and helps create high-performance content. Implementing AI in your digital marketing strategy will help you reach the right audience. With the help of AI, businesses would grow enormously.
Lata Motwani, a Digital marketing expert, currently working in Achyut Labs. She has worked in various industries across the globe. Her charm is to give a touch of success to every business on a digital platform and make it go flawlessly.