As the world of cryptocurrency and marketing continues to evolve, so does the landscape of influencer marketing. The reason being is that crypto and NFT influencer marketing present a unique opportunity for brands and businesses to tap into new and growing markets.
If you’re unfamiliar with crypto or NFT influencer marketing, don’t worry – we’re here to give you a crash course. This article will cover everything you need to know about crypto and NFT influencer marketing and some helpful tips on getting started.
The Growth of Crypto and NFT
The rise of cryptocurrency and NFTs (non-fungible tokens) has been nothing short of meteoric. In the past year alone, the value of Bitcoin has soared to new heights, while Ethereum and other popular cryptocurrencies have also seen explosive growth. This renewed interest in digital assets has led to a corresponding boom in the NFT market, with major platforms like NBA Top Shot and CryptoKitties becoming household names.
This rapid growth has been driven by several factors, including the ongoing pandemic (spurring interest in online assets and commerce) and institutional investment from major corporations like Tesla and Square. With more mainstream attention than ever before, crypto and NFTs are poised to become a significant force in the coming years.
This newfound interest has also spilled over into the world of influencer marketing. As crypto and NFT platforms have grown in popularity, so too have the number of influencers promoting them. From Twitter personalities to YouTube stars, there’s no shortage of influencers eager to share their love of all things crypto and NFT with the world.
The Benefits of Partnering with Crypto and NFT Influencers
There are several reasons why your brand should consider partnering with crypto and NFT influencers.
For one, these influencers have built up large and engaged audiences interested in digital assets. By partnering with an influencer in this space, you can tap into this audience and promote your product or service to a highly targeted group of individuals.
Furthermore, crypto and NFT influencers are often seen as thought leaders and experts in their fields. They can provide valuable insights and commentary on the latest industry trends. This can be an invaluable resource for businesses looking to stay ahead of the curve.
Partnering with a crypto or NFT influencer can also help build your brand’s trust and credibility. These influencers have already established themselves as reliable sources of information, and their endorsement can go a long way in convincing people to try your product or service.
Tips for success with Crypto & NFT Influencer Marketing
If you’re looking to get started with crypto and NFT influencer marketing, here are a few tips to help you succeed:
Find Well Respected Influencers & Content Creators
When searching for crypto and NFT influencers to partner with, it’s crucial to find well-respected individuals who have established themselves as thought leaders in the space. Look for influencers with large and engaged followings, and check out their content to see if they’re a good fit for your brand.
Look for Influencers with Larger Followings but also High Engagement
While finding influencers with large and engaged audiences is essential, it’s also worth considering those with more significant followings. Why? Because crypto and NFT platforms are still relatively new, partnering with a more prominent influencer can help introduce your brand to a broader audience. Some brands might be tempted to go after micro-influencers in this space, but it’s often more practical to partner with those who have a more extensive reach. By partnering with an influencer with a large following, you can ensure that as many people see your message as possible.
Connect with Web3 Influencers Who Understand Your Project’s Vision
When partnering with an influencer, it’s essential to make sure that they understand your brand’s vision. After all, you want to ensure that the influencer is promoting your product or service in a way that aligns with your values and mission. To that end, be sure to have a detailed conversation with prospective partners about your brand before moving forward. This will help ensure that you’re on the same page from the start, making the partnership more likely to succeed. In addition, however, it’s essential to allow them to speak about your project naturally and explore new ideas and methods of pitching it. Doing so will help create content that feels organic and will ultimately be more successful.
Influencer Marketing Tip: Follow the Rule of Seven
In general, it’s a good idea to follow the rule of seven when working with influencers. This means it generally takes seven interactions and impressions with your project before a user will usually take action. Knowing this, it’s crucial to partner with influencers willing to promote your brand multiple times. This could include creating several pieces of content, posting about your brand on social media, or even talking about it in their YouTube videos. It’s also vital that you’re able to cover as many channels as possible. The larger your footprint, the more likely you are to reach your target audience.
Track Influencer Marketing Performance and Improve
Finally, it’s essential to constantly monitor the performance of your influencer marketing campaigns. By doing so, you can identify what’s working and what isn’t and adjust your strategy accordingly. This is an important step in any marketing campaign, but it’s especially important when working with new and emerging platforms like crypto and NFTs.
Hire a Crypto & NFT Influencer Marketing Agency
Influencer marketing in the crypto and NFT world is still in its early stages but growing quickly. Now is the time to start if you’re not already utilizing influencers to market your project. Use the tips above to ensure success with your next crypto & NFT influencer marketing, or hire a trusted crypto & NFT influencer marketing agency such as Crowdcreate.