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If you are a startup and searching for an ideal eCommerce platform for your business or an offline seller looking to shift your business to an eCommerce store, Prestashop is the platform you need.

In today’s digital world,  eCommerce startups face numerous challenges initially. Without a robust IT setup, it will be difficult for the business to meet revenue targets, adapt to new technological trends, and evolve to meet future market needs.

Prestashop offers you a robust IT setup and stability. There are numerous reasons why eCommerce startups should choose Prestashop, which is used worldwide as a preferred eCommerce platform.

This blog post will discuss the top 5 reasons why Prestashop is so popular and a perfect eCommerce platform for startups.

1) A fully open-source platform

One of the main reasons for Prestashop’s success among startups is that it is ‘Open-Source,’ which means it is free. This eCommerce platform can be installed on your web server and used as needed without paying any additional platform usage charges.

Being a startup with Prestashop, you can focus on numerous other vital and developing aspects of the business rather than worrying too much about IT setup expenses. Despite being a robust and premium eCommerce CMS, it allows users to enjoy its features, plugins, themes, and other capabilities without paying any monthly subscription costs.

However, with Prestashop, you just have to pay for the website domain renewal fee along with the hosting subscription and server maintenance.

 2)  Broad range of exciting features

Prestashop is one of the all-encompassing eCommerce platforms. It is packed with 5000+ modules, many exciting features, themes, and functionalities that allow you to customize and roll out your PrestaShop e-commerce store according to your needs. It provides many options from multi-store functionality to unlimited product categories, from a wide range of payment gateways to customizable themes; the list goes on and on.

The best part about this platform is that with the help of a PrestaShop developer, any feature can be easily customized as per your business needs. PrestaShop provides the developers with complete technical flexibility. A developer can create a tailor-made solution for your PrestaShop from scratch if you can’t find the module or plugin you’re looking for in PrestaShop’s marketplace.

Prestashop’s team understands that customizing is a crucial and effective way for startups to present their products uniquely; that’s why they actively support this ideology through its improved customizing toolkits.

3) Having a large & friendly community of developers

The Prestashop community is constantly growing, and many developers are willing to contribute to the platform’s success. Prestashop’s development plan is also highly transparent, so you can see what they’re working on next (and when!). This openness makes Prestashop the first choice of startups as they do not have to worry about future compatibility issues or other difficulties that may arise due to a lack of communication between them and the Prestashop developers.

There are other numerous advantages also, having such a large community. You can build premium features and plugins that aren’t officially available in the marketplace and also get assistance with any problems you might face while using the platform.

PrestaShop has a good eco-system, which further ensures that its community is active, supportive, and friendly by assisting the users in fixing bugs and solving complex code-related issues.

4)  Release Security Patches and Bug Fixing Updates regularly

Prestashop pays attention to the rising space of cyber threats, phishing attacks, and digital disruptions; therefore, they regularly release security patches and fix bugs for their platform’s users. Such measures help keep a website safe from data breaches, malware attacks, ransomware viruses, etc. Hence it ensures that your store runs smoothly without any hiccups.

However, a proper procedure and some technical steps need to be followed to install the latest Prestashop security patches. For this, you can take the help of a Prestashop development agency or hire a dedicated Prestashop developer for installing security updates, fixing bugs, and similar complex tasks. They will ensure the process is accurately followed and your eCommerce doesn’t have any unexpected errors.

 5) Easy to set up and manage

Prestashop is a perfect example of a user-friendly platform. It is easy to set up and use. The platform is equipped with various features that help create an online store quickly.

Even for a beginner, managing a Prestashop eCommerce website is straightforward because the platform comes with detailed and clear instructions on how to use each feature.

You might have no trouble setting up your Prestashop website. The best place to go for support is a Prestashop development agency if you face any challenges. These agencies are dedicated to services like Prestashop upgrade, migrate, storefront set up, customization, support & maintenance, etc. Their Prestashop expertise would also support you in learning how to expand your eCommerce rapidly in terms of user experience, new eCommerce trends, competition analysis, revenue generation, and various other business aspects.

 The Final words

We hope you now have a better understanding of why Prestashop is a popular eCommerce platform among startups looking for enterprise-level features without exorbitant prices.

There are many additional reasons why so many businesses are turning to this powerful tool in their pursuit of successful eCommerce, in addition to what we’ve described above.

Suppose you’re just getting started in the eCommerce world or thinking about it; in that case, Prestashop is a perfect way to start. Prestashop is currently used by over 300,000 businesses worldwide and is available in 60 different languages. Prestashop can definitely help you launch your store, put your product catalogue online, acquire your first visitors, convert them into customers and increase your sales without facing any problems scaling up your business.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.