A company makes its website to enhance the recognition in the online world to increase customer reach. If a customer has the worst experience of visiting a website, it may cause losing that customer to reach again. A website should have easy navigation, responsive interface, quality images, help & support panel, consistency in design & layout. If a customer gets ease in accessing all parts of the website, it may lead to generate sales.
Following are a few common mistakes that a business could make by not considering e-commerce web development services.
Unintuitive or cumbersome site navigation
Especially for the Ecommerce website, a business has a better chance to gain user’s trust by making every page of its website easy to navigate and understandable. Customers may leave the website page if they do not find what they want quickly. So, a company that makes its website intuitive, easy to navigate for the ease of user’s experience has splendid chances to get more reaches and sales because the customer does not want to spend more time to find their wants on a website.
Poor quality images
Poor quality images on an e-commerce website can increase the bounce rate and also can damage physical store sales because most users prefer to research a business online and buy its product offline. For creating a professional website and ensuring the quality of work, companies outsource their work to any best web development company. Web development companies have professional photographers and image editors to create quality images to better consideration over product background and photo editing for an e-commerce website. The feature of image magnifying or image zooming can be more good for the user experience.
The complicated and lengthy checkout process
Visitors of an e-commerce website dislike answering unnecessary questions and have a poor design on the checkout page. The checkout page should be as seamless as possible, otherwise a complicated and lengthy process may lead visitors to lose interest to pay. An Ecommerce website should always be sure to provide 3 steps for the product selling process, product selection, add to cart, additional information, and checkout.
Not having a Responsive/ Mobile friendly design
An Ecommerce website must be mobile-friendly. According to Google, about 95% of internet users browse the website through their phones. A website with no responsive design may lose potential customers because 50% of people say that even if they like a company, they will use it less often if the website is not mobile-friendly.
Making it hard to contact support
If a visitor facing trouble on a website, he wants quick customer support for help. If a website does not have an easy option to contact support, the customer will become frustrated and may leave the website. A website should have a support system that must be in line with website design and easy to find. Several Ecommerce websites use live chat options and chatbots to become more efficient.