Salesforce CRM Essential For The Manufacturing Industry

Many manufacturing companies use CRM platforms to enhance their position in the global competition and satisfy their customers. As the competition is rising in the manufacturing industry, many complexities and pain points are rising that are handled by the CRM software tool.

However, it has been identified that in-house CRM cannot solve the challenges facing manufacturing firms. The basic functionality of CRM is not enough to address all the manufacturing industry issues. In such a scenario, introducing a leading CRM platform like Salesforce can help the manufacturing industry track success, gain insight into all business activities, and develop stronger customer relationships.

Salesforce integration services are beneficial to meet all the needs of your manufacturing business as it takes care of all the customer’s needs. Manufacturers can integrate Salesforce into their business to boost sales, have better customer interactions, and fix and manages issues related to customer service. Even this software tool helps the manufacturing department collaborate with other departments to increase productivity and excellent customer service. Moreover, Salesforce also integrates with different modules to enhance business performance. This post highlights the pain points of the manufacturing industry and how switching to Salesforce CRM can benefit the manufacturing industry.

The Pain Points Of The Manufacturing Industry

The manufacturing industry is running in a highly competitive and complex environment with various challenges that need to be paid special attention to by the manufacturers. Here is the list of pain points in the manufacturing industry that must be overcome to succeed.

Poor Communication And Inefficient Sales Processes

Poor communication and inefficient sales processes between stakeholders, partners, and sales teams can result in lost revenue and missed opportunities. Thus, manufacturers are looking for a platform that can help to improve communication and streamline sales processes by offering a single source for all sales activities. The manufacturers are looking for a solution to respond to customer needs quickly, enhance overall efficiency and reduce errors.

Lack Of Control And Visibility Over The Sales Process

The manufacturing industry is always associated with multiple channels, stakeholders, partners and complex sales processes. Thus, it becomes very challenging for the manufacturers to control the sales process and view the customers and sales pipelines. In such a scenario,  look for a platform that can help to automate workflows, manage sales activities, control the sales process, track leads, and offer greater visibility.

Difficulty In Managing Customer Relationships

The manufacturing industry faces challenges managing customer relationships because of many stakeholders’ involvement and the complexity of the sales process. Thus, it becomes important to maintain and build strong customer relationships to succeed in the manufacturing business. The manufacturers seek a solution to understand customers’ needs, track their interactions, and offer personalized services.

Inadequate Marketing Efforts

The manufacturer must focus on an effective marketing strategy to generate leads, develop brand awareness and increase sales. However, they face challenges executing effective marketing because they lack expertise and limited resources. Hence, the manufacturing industry is looking for the Right CRM software tool to track customer engagement, create targeted campaigns, and measure the results.

Poor Sales Planning And Forecasting

In manufacturing settings, it is essential to have accurate sales planning and forecasting to manage production, profitability, and inventory. However, manufacturers face problems in implementing accurate planning and forecasting because of the involvement of many variables and the complexity of the sales process. In such a scenario, the manufacturers seek the right analytics tools to predict future business sales regarding customer behavior, market trends, and historical data.

Lack Of Analytics And Insight

It has been identified that the manufacturing industry often lacks analytics and insights to respond quickly and make informed decisions to change market conditions. Hence, manufacturers are looking for real-time reporting and analytics to gain greater visibility into their marketing and sales efforts, production processes and customer interactions.

Difficulty In Collaborating Across Partners And Teams

The manufacturing industry can run effectively and gain success with improved collaboration across partners and teams. However, it can be difficult to coordinate business or sales activities across various partners, stakeholders, and teams. Thus, manufacturers are searching for the right software tool to help them share information, coordinate activities, and track progress to work more effectively and efficiently.

How To Resolve The Pain Points Of The Manufacturing Industry With Salesforce CRM?

All the mentioned issues could be addressed with the Salesforce CRM. It is a game-changer software tool. So, let’s check out how Salesforce can help to resolve these issues in the manufacturing industry.

Improved Customer Satisfaction

Customer experience plays a significant role in gaining success in the sales process. It has been identified that Salesforce CRM is the right software tool to improve the customer experience. This platform collects data on customers, prospects, and leads and offers a complete view of their buying preferences and behavior.

The CRM software tool provides access to the direct customer feedback system that is more effective in enhancing services and products. Salesforce sales cloud allows the manufacturing firm to create a system to manage, track and resolve customer queries in one place. This way, the manufacturers can quickly respond to customer queries by reducing wait time.

With Salesforce, the manufacturing company can improve customer satisfaction and nurture customer relationships. When your manufacturing business acquires more customer information, it will help to enhance communication more efficiently and frequently, leading to improved customer relationships.

Better Lead Conversion And Sales Performance

The salesforce software tool helps to identify the quality leads in the manufacturing industry, which saves more time. It has been identified that the salesforce sales cloud helps to store all the sales conversions in one place by enabling the sales teams to handle all the leads, accounts, communications and opportunities within one system.

Moreover, the sales team can use the Salesforce Pardot or the market cloud to generate cross-sell or upsell opportunities and automate marketing activities with analytics. The sales team can improve more closed deals and order pipelines with the integration of Salesforce. In addition, Salesforce has the configure-price-quote feature that helps manage quotations and create customized product catalogs.

Better Supply Chain Management

In the manufacturing industry, the Salesforce software tool can offer actionable and detailed information about order processing, operations, warehousing, inventory management, distribution networks and others. As a result, this platform ensures better production control and planning.

However, the manufacturing company can automate procedures and create workflows for more effective business operations. It has been identified that efficient supply chain management can help the manufacturing firm to transport material easily with better resources.

Better Forecasting

Salesforce CRM can produce better sales forecasting by tracking customer orders. The feature of Einstein’s analytics can help manufacturing firms determine peak order periods, identify customers’ buying behavior, generate accurate sales estimations, and determine long-term patterns. It allows the firms to execute better production planning with the available data that helps to deliver orders in the right quantity, at the right place and time. Moreover, it can also ensure your manufacturing business stays in the competition.

Integration of ERP and CRM

While managing the sales process in the manufacturing industry, ERP works as the backbone. It offers a connected system that streamlines all the information across all departments and saves more time. Salesforce CRM can be integrated with ERP to enhance sales process visibility and the efficiency of the business operation. Overall, it can be said that integrating ERP and CRM will improve the effectiveness and efficiency of the manufacturing industry.


The manufacturing industry is facing many pain points, including poor sales planning and forecasting, difficulty in collaborating across partners and teams, lack of analytics and insights, inadequate marketing efforts, difficulty in managing customer relationships, poor communication and inefficient sales processes, and lack of control and visibility over the sales process.

However, integrating salesforce CRM in the manufacturing industry can address all the issues. It has been identified that Salesforce CRM consulting can benefit your manufacturing industry by improving customer satisfaction, better supply chain management, better lead conversion and sales performance, integration of ERP and CRM, and better forecasting.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.