Social CommerceSocial Commerce

With more than half the world using social media, it is the perfect time to take your brand online and evolve with the world, overcome obstacles, and grow your business.

With advantages such as worldwide customer reach and increased user engagement. You can also showcase UGC from different social media platforms, as well as create brand awareness.

So what are you waiting for? Social commerce is the future.

Go, learn, and plant your business online and reap the benefits.

What is social commerce?

Simply put, it is selling your product or service through e-commerce by using social content.

Social commerce is taking content created by your customers to your website and making it shoppable. The more attractive you make your feed and feature it on your website, the more customers will get attracted.

In today’s busy world, people don’t have the time to go to stores and shop, through social commerce brands make their lives easy and experience digital and comfortable with just clicks and scrolling.

Brands can cultivate relationships with their customers, can make enormous growth on the global level, and showcase the content on their different platforms all in one place.

Reasons why your brand should try it?

Through social commerce platforms, you can display all the user-generated content created by your customer on your website. This gives you the ease of marketing and promoting your brand and its products and services through social media.

If you are still not convinced, let’s take you to learn some reasons why social commerce is worth giving a shot.

1. Convert customers

With a larger percentage of the population using social media, now is your chance to get the most out of this opportunity to go worldwide. Traditional e-commerce does not benefit brands in this way.

More people are interested in shopping online because of the convenience of at-home shopping. Social commerce allows you as a brand to meet your customers where they are and convert them into loyal customers.

2. Removes friction/user-oriented experience

Like it, click it, and buy it. Shopping through social media is frictionless, hence making the customer’s journey comfortable from start to end.

If the customer likes the ad, they can go directly to your website through a click; if they like the products, go straight to checkout with one click. Every click is an opportunity to turn your website visitor into your customer, thus no inconvenience of any kind to bear.

3. Make more money

Why not take your products where the customers are? According to research, people are more likely to shop from online platforms because of their various advantages.

With innovative features, you can make your feed look shoppable and attract more attention. So turn the tables upside down by giving people what they are looking for, and earn all you want.

4. Generate social proof

With the help of social commerce, you can showcase user-generated content on your website.

This builds trust among the customers allowing people to compare their products and also go through the reviews.

There are hashtag campaigns and contests through which you can generate social proof and use it wisely.

5. Instant attention

Customers value when brands pay attention to them. With the help of social commerce, brands can quickly answer their customer’s questions and relieve them.

With social you know exactly who is your customer and this allows you to get in touch with them and collect their feedback and flaunt it. Not only this, but you can also update your customers about new collection launches or upcoming events and sales.

6. Where Gen Z shops

Considering the highly impulsive shopping that the “newbees” engage in, social commerce holds the potential to attract more and increase sales. You can use this behavior to your benefit by making their experience as comforting as possible.

Social commerce is the new mall, you just have to open up your shop.

7. Get into the competition

For new businesses, it is important to do marketing to get customers’ attention. Traditional commerce gives big brands a leg up here because of their big budgets.

But with the help of social commerce, small businesses can do their promotion with the content created by their customers by showing it on their website and get their brand’s message far at low prices.

Get started with social commerce

With so many advantages social commerce is what your brand needs. Now it’s your chance to get into the game.

Social media has offered so many opportunities to brands, both big and small, to go global and make more people their customers and leverage UGC to up their sales and experiment with social commerce.

In today’s modern day, successful brands use the omnichannel strategy. This permits them to weave all the social media platform’s content together, which creates a shoppable feed for customers.

With all the information and knowledge that you have gained through this blog, you can get started with your own successful social commerce and give customers an unforgettable experience.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.