We have all been confused about Google search results, which led us to ask, “Why are we not ranking on Google?,” and, inevitably, the question, “how does Google rank websites? Or “How does SEO work with Google? We may not know all the reasons why a website is ranked on Google, but through testing, we found strong correlations for which websites are not able to rank.
This correlation gives us a high-level insight into how Google Search works and how Google classifies websites both nationally and in their local SEO results.
How does Google rank websites?
Here are some factors that contribute to the work of Google search, how Google indexes and ranks websites, and the variables that Googlebot analyzes to determine which websites should rank lower or completely remove websites from their search results. At a very high level, the reason why most websites are not ranked is usually due to a lack of authority, trust, or relevance, compared to other websites that target the same topics. Note that, because each of these factors does not exist in a vacuum, your website can suffer from any number of these things.
Why doesn’t my website rank in Google?
Your website content is not optimized.
The SEO Agency Sydney step is to have a content optimization strategy.
A few things to check are:
· Is the target keyword in the title tag?
· The target keyword in the H1 tag?
· Is the target keyword used consistently in the main content area of the web page?
· The target keyword is used in the Alt text of the images in the main content of the web page?
· Does the content include H2 tags (sub-topics of the H1 tag) that include additional related keywords?
Excessively Optimized Content.
On the back of content that is not optimized, it is over-optimized. content. Google said that adding a keyword several times will help, but there is a point where adding the same keyword again and again will hurt rankings and won’t be good for user experience and readability. We suggest reading your content aloud, and if it isn’t read the way you normally talk, you probably have optimized the content too much to the point of losing value.
The lack of inbound links.
Links remain an important variable in Google’s algorithm. A website that does not have enough high-value links can be considered not to have sufficient value to rank on Google. Now, do not think that you can go out and buy links, or do things too quickly to earn links. Linking is about creating excellent website design experiences and content that naturally gains links.
So if you don’t have enough links to help Google see your website as authoritative, reliable, and relevant enough to rank then start creating impressive pieces of content and marketing that content to win the links that Google wants to rank.
Over Optimized Links
On the flip side of your website, you don’t have enough links, do you have links and a graphic of links that are over-optimized and manipulative? To combat link spam and devalue websites involved in link manipulation, Google has released many iterations of the Penguin update, as well as its recent payday loan update.
There are two types of links that are over-optimized:
· Internal links: These are links in your navigation, footer, sidebar, or any context link that helps a user navigate your website. You can generally say that a group of navigation links is spam if the anchor text used goes beyond what a normal user would need to know to determine what page to which it is linked. Most often, this type of internal spam occurs in the sidebar or footer of a website where large blocks of links can be placed that have little effect on the main user experience of the page.
· External Links: Most of the time, when we think of over-optimized external links, we think of the exact anchor text links that are purchased (not earned). But there are other ways in which this massive creation of spam links can happen. This includes Press Release, Article Syndication, Article Scraping, Article Spinning.
Duplicate content remains an issue most websites encounter. Duplicate content can cause search engines to be confused as to what part of the content is the primary version, or it can cause users to link to multiple versions of the same content item, resulting in the fragmentation of the value of those links.
· Internal mirroring: This occurs when the same primary content is in multiple URLs of the same Website.
· External mirroring: This can happen when the same content is placed on multiple websites.
Key times when this happens:
· Website is scrapped
· Website owners try to manipulate Google’s desire to display a diversity of websites in the top 10 results, placing the same piece of content on multiple websites.
· Websites running a distribution or reseller model place the same product description on all of your dealer’s websites, causing Google to filter out several of them from your search results.
There’s a gap in content
This is probably the most direct problem. In most cases, to classify a keyword, you must have some high-value content in a unique URL that is directed to that keyword. In the world of content strategy, auditing to detect these gaps in content sets is called Gap Analysis.
Content can not be found or blocked
Google finds and indexes content on the website by crawling links. Although this is a less common concern, sometimes these issues arise. Sometimes Google’s ability to analyze and find content is hindered due to a website designed in a particular, or worse, Google scan is blocked by the website (usually forgetting to remove no-index tags from the header, or the disallow command from the robots.txt file when switching from a demo server to a production server).
Content does not bring value
Google is constantly in a search to find and display relevant and authoritative sets of content and provide value to its users. Recent updates to the algorithm target content that is thin and does not provide enough depth for users to find it as a valuable resource.
Generally, content sets that have the following traits are considered valuable or gain value at a certain level:
· Exploring topics in-depth
· The number of words is greater than 1500 words
· Many social shares and likes on many social channels
· Linked from multiple highly authorized domains
· Written by an expert on the topic
· Cites Additional resources on the topic
· Include images, lists, or videos on the topic
You are out marketed by your competitor
This could be one of the simplest answers, but one that most people don’t think about. What businesses need to understand is that websites do not work in a vacuum. All websites on the web are moving, adding new products, new content, and new experiences. Websites need to constantly evolve, add new content, and create valuable experiences to compete with competitors and hire a Web Design Company Sydney. There’s always someone trying to take the first position for a keyword.