In a world driven by looks, good design cannot be compromised. Design is what a drives purchase, especially when it comes to the best e-commerce website design company in delhi. This is what separates a brand from any other product on the Internet.
In the e-commerce world especially, a customer’s decision-making process can be heavily influenced by design. After all, a good presentation is what attracts the eye.
How important is design?
Research and study shows that whether you have an established e-commerce website or online store, you can increase customer conversion rates by up to 400% just with a frictionless user interface!
The battle for the top spot in e-commerce is more important than ever. To stay on the top of their competition, businesses must find ways to innovate and impressed their customers. A great design can go a long way in making a lasting impression. So, here are some website design trends for e-commerce websites are given below-
Mobile-Optimised E-Commerce Websites
One of the most important factors to keep in mind while designing websites in today’s era is to ensure that they are optimised for mobile view. Most website visits are due to customers casually surfing the Internet through their smartphones and tablets.
Statista claims that 48 percent of all web page views are from mobile devices. Having a mobile-optimised website can also go a long way in increasing your conversions.
In addition, all new sites are being indexed using Google’s mobile-first indexing. The world’s biggest search engine, Google’s crawling, indexing and ranking systems now used the mobile version of your page to rank your e-commerce website for mobile-device searches.
Minimise loading time
The average human attention span has dropped to 8 seconds and if that’s not alarming, we don’t know what is. Companies now have to think harder to capture the attention of fleeting minds.
People are busy and expect quick responses. This is why loading time plays an important role in customer investment. A slow website may cause most of your customers to abandon their purchases and move on to other options. According to the information, a one-second delay leads to a 16% decrease in customer satisfaction and a 7% loss in conversion rate.
One trick is to use an application to compress the CSS and JS files to optimise your e-commerce website design. You might also consider increasing the server response time by looking for performance bottlenecks.
provide social proof
Customers always like to see some proof that a product works or not before making a purchase. And, who better than a customer who is already enjoying your product?
Customer testimonials and reviews are a very important part of the e-commerce industry. In fact, 68% of the generation analyse and check reviews before making a purchase.
Here are some tips for making the best of your customer testimonials:
1.Place them strategically in a different part of your website, in such a way that website visitors will not miss it.
2.Be sure to include a photo of the client to validate your testimonial. This makes it a bit more relevant than usual.
3.Finalise a clear, concise testimonial in a readable font to make it easy to read. Testimonials make a solid impression at first glance, so make it count!
Include a global search bar
Often, repeat customers and referrals usually know what they are looking for on your website. A global search bar reduces product search time and speeds up purchases.
Simply put, if a user can’t find a way to quickly find the product they want on your site, they’re more likely to go elsewhere for it. A pro-tip is to also add filters to your search bar so that customers can view your products category-wise. Popular searches are filters including size, color, brand, and price.
Ensure a secure checkout process
Payments are at the heart of any e-commerce customer experience. With a payment provider like Razorpay, you can now provide a secure payment experience to your customers.
Digital transactions are on the rise and Indian audiences are finally starting to step out of their comfort zone to place prepaid orders with confidence. A simple, perfect checkout page with multiple options to pay can help reduce order abandonment.
On the checkout page, you can also suggest items that are relevant to a customer’s interest based on their cart/wishlist. It can also be proven to be an effective way to cross-sell your products.
Minimalism is key
No one likes an overcrowded website with too many things to say. We’re not saying you need to have only two icons throughout your website to display minimalism, but there’s a middle ground we can find.
A concise layout with bold text and colors to indicate the changing styles and seasons can make a huge difference to your ecommerce website design services. Make sure to feature your key products on the front page of the website from where you can reach your customers.
