In the digital era, the attention span of the masses is reducing bit by bit, and competition for attention is at its peak. We can comfortably say that attention is a new currency and every business or brand, whether new or established, is after it. In this race of attention, the one that best engages and touches the hearts of the masses wins!
There are several methods like Ad films, digital marketing, TV commercials, etc. by which brands and their marketing team reach their target audience. Generally, Ad film makers are skilled professionals who specialize in crafting compelling and visually captivating advertisements to effectively convey a brand’s message to its target audience. Let us go through some of the methods opted for by them.
Types of Marketing Methods Opted by Brands
- Social Media – Most high-profile brands have profiles on popular social media platforms like Facebook, Instagram, YouTube, etc.
- Commercial Advertising films – This method is usually incorporated by brands with huge marketing budgets, as Ad filmmaking is an expensive process to through
- Digital Marketing – This generally involves optimization of the official website for search engines like Google, Yahoo, or Bing. Effective search engine optimization leads them to the first page of search result pages.
- Traditional Marketing Methods – There are several traditional marketing methods like direct mail, print ads, newspaper ads, banners, and more.
Whether it’s a TV commercial or Advertisement presented on social media or YouTube ads. They have one thing in common. Visual representation! Motion films have a reputation for being the most engaging and impactful method to build brand recognition and eventually brand recall. Let us explore how corporate video films successfully engage and provoke interest in the minds of users.
What are Ad Films?
The Ads films or promotional videos are short video clips targeted toward a specific group of audiences. Commercial films don’t need to be just made to get people to buy into their ideas, products, or services. An ad film can have several goals to achieve depending on the interests of the company. These interests could be building brand awareness, brand recall or genuinely caring about their audiences. For instance, Nike, a prominent shoe company, never, directly or indirectly tells their audiences to buy their shoes. They promote well-being and health with the help of popular sports personalities like LeBron James and Neymar Jr. This marketing strategy has made Nike a leading shoe-manufacturing company capturing more than 60% of the shoe market in the United States of America. The second one is Adidas with around 5% market share in the US.
Now, you have understood what commercial films are and their purpose. Let us have a look at a rough overview of how these ads are developed by ad film makers effectively.
How do Ad Film Makers Create Effective Ads?
The first step of ad filmmaking is always understanding the requirements of the clients. After getting an idea about the client’s requirements Ad filmmakers brainstorm ideas to create impactful commercial films that will make a difference. Read on to learn the step-by-step process of how advertising agencies create compelling advertisement films;
Project Briefing
This is the initial phase of creating an ad film. It involves clearly defining various aspects of the project and obtaining confirmation from a client. It includes;
- Defining target audience
- Goal of the advertisement
- Platform (TV commercial, social media, YouTube, etc.)
- Time length of Video
- Style of Filmography
- Budget
Pre-Production
This is the preparation phase of shooting an original commercial film. It involves the following steps:
- Writing and editing scripts
- Finalizing shooting locations and granting permissions if required
- Scheduling and finalization of the dates with models/actors.
Video Creation
Now comes the fun part, the actual shooting of the commercial film. It is time to put the planning into motion. The crew and actors reach the location. The crew members like makeup artists, line producers, light-men, and camera operators set up the stage for shooting. The shooting takes place after all requirements and necessities are fulfilled with the signal of the director. You might be aware of a popular word in these scenarios, Action or Cut, more often!
Shooting halts after the director is satisfied with the footage. Footage later goes to the next phase, post-production.
Post Production
Post-production is the last phase of the Ad film production. In this phase, the final footage goes through the required changes which could involve – footage editing, VFX, adding motion graphics and animation if required, adding background music, and voice dubbing for promoting a single ad in various languages, hue correction, etc.
The final footage is finalized with a client. If the Client is not satisfied or expects something more, changes are made accordingly. He may ask for footage in different formats. And after all the grind and grit, the Ad goes live. For the first time, it is the best feeling for the company owner.
Choose the Best Ad Film Makers for Your Brand!
There is no shortage of Ad agencies in Mumbai, but discovering one that develops quality ad films at a reasonable budget can be like finding a needle in the hay. To make things simple for you. Here are some of the steps you can follow to find one of the top ad agencies with an expert team of professionals.
- Start by investigating the previous track record, if the agency is new you ask for samples and the quality of what they are capable of catering.
- Make a list of agencies that you think are trustworthy and reliable with their work.
- Contact their sales team to get more details on past samples, case studies, services, perks, and production costs.
If you are satisfied with what they are offering, go ahead and close the deal. Hope you find this useful. We wish you all the best for our feature commercial video.
