In the past year, eCommerce sales have risen by over 40 percent. This sudden increase in online sales has led to several new eCommerce websites being set up. If you are the owner of one of these websites, your main concern should be making this venture a success. Setting yourself apart from your online competitors is a lot harder than you might think.
If your website is selling a variety of different products on your website, then having great photos of each one is crucial. Most newcomers to the world of eCommerce sales fail to realize just how important great photos are to their long-term success. Below are some things you need to focus on when creating photos to include in your online visual marketing campaign.
Make Sure Your Images Are Clear and Crisp
Spreading the word about the products on your eCommerce website will require a presence on social media. Using platforms like Instagram to inform the general public about the products you have allows you to attract attention and quality sales leads. Before you start sharing photos of your products on social media, you need to make sure they are clear. Trying to share photos that are pixelated or out of focus can hurt your brand.
The only way to get high-quality photos of your products is by investing in state-of-the-art photography equipment. You will also need functional photo-editing equipment to fix any imperfections on these images. Once you have images of your products that you are proud of, it will be time to share them.
Using one of the many Instagram post-scheduling software programs on a market is a great way to avoid forgetting about this important part of your online marketing strategy. If you are unsure about which program to use, check out this Instagram scheduler blog post from Sked Social.
Highlight Product Features in Your Photos
Showcasing the benefits that your product offers should be one of your main goals when developing a visual marketing campaign. The more online consumers know about the benefits of your product, the easier it will be to turn them into actual customers. This is why you need to make sure that the product photos you take highlight the features of the item in question.
The best way to showcase the benefits offered by your product is by giving a glimpse of it in action. For instance, if you sell running accessories like sweatbands or arm strap cellphone holders, showing them in action is crucial. Taking action shots of a person using these products while running is beneficial. If a person can visualize what your products will look like on them, they will be more apt to purchase them.
Branding Your Photos is a Great Idea
Failing to focus on creating an online brand is one of the biggest eCommerce marketing mistakes you can make. If consumers are unable to discern your brand from a competitor, you will have a hard time growing your bottom line. Reinforcing your brand in the product photos you take can help you further your message. Putting your logo and business name in the corner of each photo is a subtle way of improving brand recognition.
You also need to focus on keeping the photos you take of your products consistent. Using a consistent color, lighting, and branding scheme can help you build an online audience in no time. Over time, people will instantly recognize one of your photos if you do a good job of being consistent and branding them properly.
By following the tips in this article, you should have no problem achieving your visual marketing campaign goals.