Since its launch in 2003, LinkedIn has turned 18 this year. Over the years, it has evolved from a job-hunting site to a goldmine of leads. Today, it has a user base of 760 million prospects coming from all walks of life, belonging to 200 countries around the globe.
Due to unlimited benefits, it has become a superb outreach platform for B2B marketers and other businesses. Almost 90% of the B2B marketers rely on this platform for outreach and lead generation.
Why is LinkedIn a great platform for personalized outreach?
When you’re looking for a particular audience to connect with or searching for leads for your business, LinkedIn is a great platform to start with. No doubt that you can connect with people with just a single click, however, it’s not like doing 100 clicks in one go and making 100 connections in just no time.
LinkedIn has put certain limitations on the number of connection requests per week. You can’t send more than 100 invites per week. It’s because LinkedIn wants you to get to know your audience well and be more personalized and genuine instead of sending hundreds of connect requests randomly.
It’s because connecting with a lot of people is just one thing, but convincing that and building strong business relationships is a different ball game. With a right and personalized strategy, you’d be left in an ocean of irrelevant connections that ultimately leads to spamming.
What actions cause spam on LinkedIn?
LinkedIn has a very smart algorithm, and it has a very strict policy against spammers. Back in 2014, it deleted millions of accounts that were causing spam on LinkedIn.
1. When you send bulk of connect requests in a short time
2. When you send irrelevant messages to prospects
3. When you Perform overactivity
4. When you use LinkedIn automation tools
5. When you send spammy and sales-y messages
All these actions cause spam on LinkedIn, and it immediately takes action against you by restricting your account temporarily or permanently.
Keeping this in view, having the right approach and LinkedIn strategy is an absolute must. One of the most useful and effective approaches to getting to the best outreach outcomes on LinkedIn is to personalize your activities. Needless to say, your LinkedIn will work as a magical platform when you reach out to prospects on a personalized level. However, the road to personalizing campaigns can be overwhelming, especially for those starting from scratch.
If you have been facing the same problem, you have landed the right article. In this article, we will tell you ways to personalize your approaches on LinkedIn.
So, without further delay, let’s dive in.
Personalize Your Profile
Personalizing and optimizing your LinkedIn profile is a very authentic step. The purpose is to appear authentic, professional, active, and relevant to those who come and visit your profile.
When tweaking your profile, make sure you add a professional profile picture and a cover photo that syncs with your industry or interests.
In your headline and summary, tell people what you do and how you can do things for them exceptionally. Add relevant keywords because keywords help you to show up in the search results and maximize your visibility.
Once you have worked on your profile, next comes personalized LinkedIn outreach. It involves two steps:
1. Connecting with the right audience
Like we mentioned above, LinkedIn encourages its users to be more personalized and genuine and don’t just connect with everyone randomly. It’s because of this reason it has introduced ‘LinkedIn weekly invitation limits’ to allow users to send only 100 invites per week.
It is a useful step in its own right because people start sending hundreds of connection requests blindly without giving a second thought. They send unlimited connection requests in a short time which sometimes makes LinkedIn suspicious of their activity. On the other hand, you might get flagged as spam for getting too many ‘I don’t know this person.’
To avoid such issues, it’s important that you connect with the industry-specific and relevant prospects that can be beneficial for you later on. If finding them manually is challenging for you, you can use a LinkedIn automation tool or Sales Navigator for the purpose.
These tools come with advanced filters that allow you to reach exactly those you have been looking for. Depending on your industry type, you might not find so many prospects. In that case, it’s important you play with different keyword combinations to find prospects with broadening attributes.
2. Send personalized messages
Sending personalized messages is an important part of successful LinkedIn outreach.
Times have gone by when cold calling worked for marketers. Today, prospects no longer respond to templated and sales-y messages. If you really want to capture their attention, you need to craft messages based on their interests in business problems that they want to solve.
Many successful marketers who use a highly personalized approach to send messages to their prospects have acknowledged a significant improvement in the acceptance and response rate.
Not just that, there are many advanced LinkedIn automation tools that have features to take your personalization game to the next level. These tools not only send a personalized text but also customized avatars, images and GIFs to grab the attention of the prospects.
Thus, if you really do make your outreach successful, make sure you use advanced personalization techniques instead of just sprinkling first/last name into the messages.
There you go, you can personalize your LinkedIn outreach with just simple steps. If done right, it’s a win-win for both you and your audience. You’re connecting with the right audience who might become your potential leads while your audience is getting relevant content and solutions to their business problems.
Thus, start by making a few changes to your LinkedIn marketing strategy, personalize your approaches and you will get the best outcomes in a very short time.