Do you own a store? If that’s a YES, you already know that organization and structure are fairly important for the store. You need to put garment labels on the merchandise to ensure your brand gets recognized. You have to invest in display racks for customers to get a good view of the products.
But let’s talk more about garment labels. Garments cannot be marketed anywhere without a label. When you pick a piece of clothing from a store, you look at the label about where it is made, whether the size is yours, and the main material that the product is made from.
The label is essential because you can organize everything in different racks per the size of the item in question. What if there were no size labels on garments? Customers will get confused about whether the product is their size or not.
You can order size labels from a reputable supplier. But first, you have to know what garment labeling is required. Let’s find out what garment labels are and which garment labels you need.
What’s a Garment Label?
A garment label is a label that store managers and staff append on the garment. Whether it is the size, origin of the product, or the material that it is made from, it’s all displayed on the garment label. It also helps in promoting the brand and the garment.
The garment label tells the shopper about the garment. It can also have the name of the manufacturer, type of yarn, components, fitting, and washing instructions. Even if you do not specify the washing instructions, the garment still needs the size label.
Women and men’s attire comes in different shapes and sizes. That’s right. Some of us are tall, short, healthier, skinnier, etc. Our body type is different, which is why these garment labels are important, especially the one specifying the size.
The garment needs a simple tag. It will mention the country or the brand, but also the sizing. Some people are also conscious about the brand, so having the brand label is also essential.
A garment label carries a lot of essential instructions that are needed to make the buying decision. How else are you going to try the right size in the changing room? When we head to the changing room, we pick our size, whether medium, large, or extra large.
If there were no size labels, we would be clueless about what to purchase. So, as a store owner, you must specify the size label.
So, what labels do you need on garments? Let’s discuss that more in the next section.
Garment Labels You Need For Your Clothing Business
1. Wash and Care Instructions
Customers want to know if the products can be washed in a washing machine or need hand-washing. This is critical information to ensure the products last long and do not get damaged.
The information guides the customers about cleaning the products and maintaining them for the longest time. Customers may not be aware of how to handle the product, but with these simple instructions, they can take better care.
2. Country of Origin
Some shoppers want to know where the product is made. You will find labels that say, ‘Made in China’ or ‘Made in India.’ There are brands that get their products manufactured from China because it is cheaper and the production time is definitely speedy.
The customer can get important information about where the products are made. It can influence the shopper’s buying decision.
3. Size
These days brands are becoming size-inclusive, but they have to specify that through the label.
Garment labels can make the buying decision much easier. Symbols are used such as L for large, XL for extra large, XS for extra small, etc. Some may also specify the measurements in EU or US form.
4. Specific Information About the Product
There are certain kinds of clothes that are designed for some groups such as teenagers, elderly people, children, women, etc. So, there may be specific information related to that. Some may also mention the flammability of the product. Some labels warn the customer about keeping it away from fire or hot weather, etc
5. Information about the brand
Branding is most important for businesses. A tiny logo can help you endorse your brand. It makes a big impact on all the customers. The label tells you more about the brand’s name. Then customers can Google about it or they can make a quick buying decision.
Concluding Thoughts
If you are serious about winning in the apparel industry, you have to ensure your shop is easy to navigate for customers. The clothes should have size labels to make it easier for customers to navigate and purchase the right size of clothing.
