What Is TikTok?
TikTok is one of the popular short form video sharing platforms in the world. On TikTok, users can create and share videos up to 15 to 60 seconds in length. TikTok also allows users to add audio and visual effects like songs and filters. It is a perfect destination for creators and marketers to show their creative skills and promote your brand to a wider audience.
TikTok has attracted most teenagers and youngsters with exponential growth in engagement all over the world. Another exciting thing about TikTok is users’ activity, 41% of the TikTok users are aged between 16 to 24, and they spend more than 54 minutes per day on TikTok apps.
If you are a marketer looking to get your product in front of a wider audience, TikTok is the best place to change brands’ marketing game!
This article will discover the ideas about TikTok influencer marketing that will develop your marketing strategy.
What Is Influencer Marketing?
- Influencer marketing is the process of focusing on industry leaders to drive the brand message and spread brand awareness to a specific audience and consumers.
- Influencers are people who have built a reputation for their knowledge and promote a specific topic.
- They create posts regularly for their customers and generate massive followers who pay close attention to their videos.
1. Find Your First Influencer
If you decide to collaborate with Tikok influencers, make sure to promote your content for influencers who are authentic and connect with real followers. Working together with an influencer can help build your brand reputation and increase your social proof quickly.
Here are a few types of TikTok Influencers you can partner with, and they can deliver real results for your brand.
- Nano – 1000 to 10000 followers
- Micro – 10000 to 50000 followers
- Mid-tier – 50000 to 500K followers
- Macro – 500K to 1 million followers
- Mega – More than 1 million followers
2. Use TikTok Discover Page
TikTok offers many options to find the perfect influencers. One of the excellent ways is the TikTok discover page, in which you can search your industry by using relevant keywords. You can also find hundreds of thousands of influencers who are suitable for your goals. TikTok provides other filters like top, users, and hashtag, which can help to filter your influencer’s data.
3. Search Via Google
A lot of websites are available on the google search engine page, and you can use your target keywords to find them easily. For example, climbing TikTok challenges. It is one of the best ways to reach many influencers.
4. Use Hashtags
Like any other social media, hashtag plays an important role to gain the most traction for your posts. You can also use hashtags on TikTok to track the right campaign that will help you to identify your targeting campaign. Only you need to type a relevant word in the search bar and see a list of influencers for your niche.
Unique Tactics To Work With Influencers:
1. Have A Clear Goal
As with any influencer marketing online, you have to set clear goals from the outset. On TikTok, there are many influencers you can choose from as your campaign that have massive followers and reaches. Also, you have a clear mind about why you’re using TikTok influencer marketing.
- Is it to generate brand awareness?
- Increase sales or drive traffic to your website?
- Build online connections or reach a big audience?
Whatever you can fix as your goal, but you may want to focus on the right influencers who have a larger demographic and different content ideas.
2. Give Creative Freedom
Creative freedom is one of the best tactics to make a successful campaign on TikTok. Because TikTok influencers are experienced people and have a lot of creative skills. So, you don’t need to push them about the type of content you want.
If you allow influencers to make their own content style and brand message, you will get a chance to reach your brand to a massive audience. Nowadays, most people purchase their products online based on influencers’ and celebrities’ recommendations. That’s the reason why creative freedom is important!
3. TikTok Hashtag Challenges
User generated challenges are one of the most popular video tactics on TikTok. Hashtags challenges are a fast way to gain authentic likes from real TikTok users and get a massive following. Most TikTok audiences actively participate in challenges and create their original videos with specific hashtags.
When an influencer makes a branded challenge with dedicated hashtags, the audience can easily find your challenges within a short time. TikTok offers a list of hashtags on the discovery page, so you can organically promote your challenges to a wider community.
Therefore, you will gain a positive impact such as show your brand to a large demographic, increase brand awareness, generate sales and drive traffic to your website!
4. TikTok Duets
Duet is a viral part of TikTok which can help to encourage users to create side by side videos with an original piece of content.
In influencer marketing campaigns, duet is essential to develop their content strategy. When a TikTok influencer’s content is relevant to your audience, you can get a high engagement rate and increase your followers’ growth.
5. Keep A Close Eye On TikTok Metrics
Analytics is one of the essential parts of any influencer marketing campaign. TikTok provides a free inbuilt TikTok analytics tool that will give you the best results about your account. If you want to access your TikTok analytics, you need a TikTok pro account to track your success.
To set up a TikTok pro account, you need to do is:
- Go to your TikTok profile page
- Open the privacy and settings tab
- Select manage my account option
- Tap switch to pro account option
You can also choose a category for your account, which helps get a TikTok analytics tab. As soon as you can activate your TikTok pro account, you will be able to see the analytics button under your account option.
Here are the important metrics that you have to track and check the success of your campaign and the growth of your account.
Performance Of Your TikTok Profile:
- Total account likes and new likes
- The total number of videos published within the past 7 days.
- The total number of video videos in the last 7 days.
- Average engagement rate per post.
- Most frequently used hashtags.
- Average likes, comments, shares, and clicks.
Performance Of User Demographics:
- A total number of account followers and new followers in the last 7 to 28 days.
- Who most likes to engage with your sponsored content?
- Where the majority of the audience watches your content.
TikTok now allows users to add links to their profile, which helps to get direct traffic to their website. Also, you can track the results of your traffic from the app.
When planning your influencer marketing strategy, find the best and perfect campaign that is relevant to your brand. With massive reach, TikTok is a powerful source to drive engagement for your profile and also convert users into customers.
If you work with the right influencer marketing, you will get a viral engagement and take your brand to a high reach.
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.You can also visit her online at Twitter.com!