Creatively producing and delivering products and services that serve value to customers is the essence of marketing. Along with traditional marketing methods such as electronic and print came something known as social media marketing. Its primary purpose is to create a brand from scratch and increase its visibility. Social media marketing helps in cultivating genuine relationships and enhancing communication with potential clientele. It makes intuitive sense why social media would be employed to achieve the same, as it is one of the world’s most rapidly growing industries.
Since the internet is ever-growing and ever-expanding, numerous social media and digital media platforms have been launched with their own respective Unique Selling Points and purposes. Enlisted below are some of the most popular social media sites.
Boasting about 2.7 billion active users every month, Facebook is touted as the world’s most impactful social network. It doesn’t matter if your company is a new startup or has been established for quite some time; it would be extremely beneficial to your venture to make your presence felt on Facebook and use it wisely to engage with your customer base.
Instagram now comes under the Zuckerberg umbrella and has the brand name of Facebook attached to it. It relies less on text and more on pictures and videos and is one of the leading visual platforms lately. Instagram marketing is primarily used by marketers to market products and ideas that appeal to a wide customer base.
Twitter these days, is one of the best platforms that a company can leverage to show their customers they care. Companies can engage with their prospects in a much more personalized manner and in real-time. It offers a quick and smart platform that taps on the power of the current moment.
This one is a social media one-stop-shop for professionals. Relying heavily on the B2B model, as opposed to the B2C framework of the others, LinkedIn helps you to grow your business and engage with your target market. It also helps professionals to land relevant jobs and network with their peers, competitors, niche professionals, and companies.
Social Media Management Tools
The advent of social media has undoubtedly transformed the scene of marketing and customer service. With this growing popularity of social media, the need for appropriate tools to manage the respective social media accounts has also spiked. Social media management tools are all the hype this does, and understandably so.
With the growing need, consumers also need to be aware of what they need in the tools. Understanding their functioning and the edge they can give your marketing strategy can be a good start.
In addition, getting the better result and to identify which type of advertisement is better for your brand, A/B testing on social media is one of the prominent ways to to figure it out.
For your better understanding, we have prepared a list of reasons why social media management tools are worth your time.
Earlier it wasn’t that much of a convenience for customers to contact their favorite brands as quickly as possible. This engagement can occur both in the form of criticism and praise direct channel for reaching out as now they have a direct connection to the brands for offering feedback. With this technology at their disposal, brands can look accountable and responsible in front of their customers, building trust. Numerous social media tools can help brands keep track of social sharing and social media interactions by centralizing all the messages and streamlining them into a singular data stream.
Social Media Performance
For future planning, glancing into the past is equally important. Only after a thorough analysis of past mistakes and pitfalls can the question of creating a successful game plan fall into place. These tools can help prepare reports of the areas and profiles that did well, let’s say in the previous quarter and the ones that didn’t. You can then decide to alter your strategy accordingly. You could look at engagement times, clicks, and sort the activity based on many parameters. These may include demographics such as age, gender, occupation, city, etc., followed by curating micro-targeted content, which has shown to be quite a successful marketing tactic.
Social Media Pages
Many businesses have under them multiple social media accounts and profiles. If treated haphazardly or left unhandled, this can be a train-wreck due to the complexity of things. Some great social media tools aggregate all messages received on all profiles in one place, thus saving a lot of time for the parties involved.
Social media tools can help companies reach out to individual users in a unique way with canned responses because any personalization is a big no-no. It is difficult to handle these relationships regularly, hence automation is the king. These tools retain the value that they have today owing to their flexibility in handling customer relationships.
Filtering and Protection
Hackers or angry employees, in a lot of cases, post content that they should not post. The wacky and harmful posts can cause enormous damage to the brand’s image. Social media managing tools help provide layers of protection and additional permissions so that only the ones permitted can make changes to the outside profile. If someone does post, you will have the option of looking into it and handling the situation accordingly.
Company managers aren’t the only ones keen on looking at the social media analytics report. The stakeholders are equally interested in the same because their money is at stake. These tools help consolidate the data into a digestible and easy to consume form and help present it to decision-making authorities succinctly.