Social media is one of the most powerful technological tools that has been created in recent years for business owners and individuals who are looking to grow their customer engagement. Businesses can create social media profiles, communicate with their customers, promote advertisements, and share information about their business straight on the social media page. There are many platforms that businesses are able to use, and each is just as powerful as the other in different ways. See below for the five best social media platforms to use to meet your business goals and to assist in the growth of your business.
1. Facebook
Facebook is probably the most popular platform that businesses use. A social media growth strategist may encourage you to use this platform first. Facebook ads are extremely easy to use, and you can target the exact audience that you want your advertisements to reach. Customers can message your business pages, like your posts, comment on your posts, and share information about your business to enter giveaways or to entice more customers. There are also data analytical tools available on Facebook to monitor how much user generation you are showcasing in a week and how engaged customers are when visiting your page. It is important to note that the ads on Facebook do require a significant portion of your marketing budget.
2. Instagram
Instagram is a social media platform that is actually owned by Facebook, but it is more focused on the ability to share pictures. If you are a business that relies on photos of your products or photography business, Instagram could prove to be very valuable to you. You are more likely to reach a younger target audience when using Instagram as well, as the website was created for mobile applications. You should create a schedule for making posts and stories on Instagram in order to find the most success.
3. Twitter
Twitter is unique in that you are only able to share media with a shortened status that has a limited amount of words, so it is essential that you can stand out. Twitter allows you to market to your customers directly, and you can make multiple posts a day without seeming like you are being too aggressive. Statistics have found that Twitter ads have up to 3% more success in lead generation than Facebook ads as well. You can target potential customers without paying for ads by using hashtags and symbols as well.
4. LinkedIn
LinkedIn is great if you want to reach the older generation or if you want to reach other professionals, especially if you are looking to form partnerships. There are millions of consumers on LinkedIn who can share any publications that you can create on LinkedIn, which just may get in the hands of a potential new customer or a potential new partner. You can also recruit new employees for your business through LinkedIn who could eventually help you in reaching new customers as well. It really is a powerful tool for networking and getting your name out there.
5. Pinterest
If you have a small business, Pinterest is probably the most powerful social media platform that is available to you to use. Most people make over $3 for every $1 that they spend on an advertisement, meaning that you are generating a significant profit ratio from the advertising methods of Pinterest. Users on the platform use it to search for ideas for home decor, clothing and recipes, just to name a few ideas, so you are sure to find those who are interested in making purchases from you on the platform.
Final Thoughts
Though not mentioned, there are other powerful social media sites that your business can use to make significant money and generate more leads. These include YouTube in which you can place commercials on videos and even have your own profile for longer videos, Reddit where you can share information in forums, and Quora which is great for a search engine. The five listed above may be the most powerful for your business, but there are options available to you. Be sure to use one of these to assist in the growth of your business.
