Do you think that time of sending and receiving emails is done with? Do you still think that email marketing is a tried and gone marketing method? Well, you might be thinking wrong! Snir Moshe Hananya, who is one of the best experts in the online/digital marketing fields shares valuable information about email marketing and its benefits. It’s not a tried and gone but rather a tried and successful marketing. Being fast-paced and highly engaging, many businesses overlook the benefits and usefulness of email marketing. But, in this post, we will let you know about both.
So, keep reading till the end and learn how email marketing is an effective marketing and brand awareness-increasing tool. You can talk to customers and generate valuable information through email marketing.
Competitive Benefits of Email Marketing for a Business
Millions of users still actively utilize email services and the email service providers’ other associated services. Electronic mails were once the hype of the entire internet generation. But, the introduction of other technologies such as social media and search engines has seemingly taken the attention away. But, precise and reliable companies don’t tend to keep email marketing.
Real-Time Customer Engagement
Do you know that nearly half of the emails sent during the preceding years were opened on mobile phones? In fact, mobile phones are among the most used technological devices for several years now, and hopefully, they will continue to be like Snir Moshe Hananya believes. Since nearly all types of mobile phone applications and software run on mobile phones to imitate a desktop computer and/or laptop, users easily access their email. All types of phones offer email services and applications.
In comparison to desktop computers where users had to log in using their email address and password every time to view an email, users can view emails on their phone with a single tap on the screen. So, email marketing is still effective and convenient.
Cost-Effective Marketing Mechanism
Do you know how expensive some of the most common types of marketing methods have become? Some of the poor-quality SEO services providing firms are now charging exorbitant costs due to the ongoing digital marketing and advertising trends. However, email marketing remains one of the most budget-friendly marketing tools for everyone. As a business, you find specify your target audience and send a massive amount of emails to thousands of users with a single click.
In fact, the latest research and strategic studies show that the conversion cost per email message sent in comparison to other forms of digital conversion methods is reasonably low. This shows how cost-effective and useful email marketing can be for your business.
Unique Brand Image
With the convenience and ease that email marketing brings, you can’t help but agree that it’s potentially effective in marketing your own brand, as per Snir Moshe Hananya. Think about some of the most popular brands and businesses that have grown synonymous with the industry. Hearing their name quickly reminds you about their logo and what industry they operate in. Well, you can have a unique image for your brand and business by marketing through email messages.
Those messages directly land in the private inboxes of potential customers where they perceive your unique brand image and realize your tone and friendliness. It takes less time and money to send email messages through effective marketing tools. Email marketing can help you share product launch details, special offers, and help your users know that you remember them.
Conclusion
Email marketing was never left out of the whole marketing plans and budgets of some of the best companies. The best entrepreneurs and businesses know that email marketing can still serve as a valuable and effective marketing tool to generate more customers and help the brand receive more recognition. While social media presence and search engine rankings are quite popular ways to keep your business competitive, being an expert in something where most businesses now fail can give you a higher competitive edge.
