Set Pricing Strategy of Mobile Application

As mobile applications have taken a center stage and since building the startup apps has been repeatedly talked about, it takes a considerable amount of time and effort in discovering what you actually need to develop and design. 

Providing value to customers is the prime goal of any app development company but the pricing factor should not be overlooked as it is an equally important aspect of digital products. The pricing of any app should be determined carefully which raises a chance to build a profitable and scalable application. There is a product pricing strategy that plays an important role in getting the attraction and visibility in the initial level on the play store. 

There are several factors that are affected by the pricing strategy and decide the success of your app in the long run. The mobile applications that offer various features for free or at a lower price tend to make a greater market share while on the other hand, apps that charge high prices to avail the features have a great potential to gain the best ROI. 

There are a whole lot of factors that ascertain the price of a mobile application

  • Market Research
  • Value and Functionality
  • Market Competition

Let’s get started to discuss the points to determine the right price of your mobile application. 

Pricing Strategies To Choose and Adopt Within Your Mobile App

Behaviour and Psychology –

In this ever changing world where people are well informed about everything, it is essential to know what they want and expect from you. Which helps in better curating the functions and mobilizing the apps for you for a better future aspect. A basic human nature is to compare products that are best suited for them and then make an informed decision. Here are a lot of decisions that have to be made.

Market Prices – 

Before setting the prices of your mobile app, one must research the prices that their competitors are charging so that you can make an informed decision. In that way, you can set your foot in the market where users are able to consider your product. If you charge more than your competitors do, then you will never be able to achieve the half of the profit that they do. And if you are charging less than they do, then you will face loss at its best. There are a lot of errors that one makes while researching this strategy and it would not have been possible without it. 

Launch What Users Want – 

Any mobile application must be made with an aim to ensure their concerns and solution of problems. When an app is entirely made to build something that their users truly want, then it becomes easy to decide the pricing.

Make sure your app has everything that needs to enhance its value like a killer design and user experience.

To conclude, while deciding the pricing of the product you cannot try something completely new and that has never been done or tried before. It would be better if you try something which has already been done in your category. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.