Each year, there are thousands of updates to the Google search algorithm. Some of these updates may be too small for you to take note of, but they do impact your rankings. This means that you should constantly optimize your content.
While this may dishearten many webmasters, the good news is that these updates usually follow a predictable pattern. Undeniably, content is king, and the latest Google updates are making it harder for webmasters to manipulate using blackhat tactics.
The current and upcoming SEO trends show that some parts of SEO are becoming obsolete. At the same time, new areas of SEO are emerging. This is making SEO more and more competitive and technical. Below, we are sharing the SEO Trends to watch out for in 2021. We hope that you find them useful and can actually implement them for better rankings.
1. UX Metrics to Impact Rankings
Back in May of 2020, Google started concentrating more on user experience. How fast a page load has now become a ranking factor, as well as how stable it is when it is loading, and how soon the page becomes interactive.
In a recent announcement, Google has said that Core Web Vitals are, by May 2021, becoming a ranking signal. At the moment, Google is also working on an identifier that will show users the pages which load faster in the search results.
Thankfully, there are some tools that webmasters can use in order to see how fast their web pages load, as well as give them suggestions on how to improve metrics.
2. All Sites to Get Mobile-first Indexing
For four years now, Google has been ranking websites based on their mobile versions. Although the process has been slow, mobile-first indexing is now taking center stage. Being mobile-ready meant that a website had passed the test. Also, all new websites were indexed mobile-first by default.
Now, the process is complete and all websites are being forced into your mobile-first indexing, and this move is slated for March 2021. Thankfully, all you have to do is make sure that you switch to a mobile responsive theme.
3. AI to Rule all Search
For about five years now, Google has used AI to interpret search queries and results. Since BERT was launched in 2019, it has been used in about 100% of all queries.
The great thing about BERT is that it is able to learn new words, resolve all lexical ambiguity, find synonyms of words, correct any misspellings, as well as account for all those stop words that have previously been disregarded.
This has made search results completely spot on. This technology is also able to identify songs from just humming, as well as give you results of videos related to your search.
What this means for web developers is that there is no need to place keywords or keyword variations so often. In fact, they will need to stop writing for search engines optimization and start writing for users.
Entities can range from notable people to songs, movies, books, concepts, companies, and so much more. Google uses AI technology, which is responsible for discovering new entities. After that, it logs them, relating them to old ones.
What this means is that Google will no longer link webpages according to backlinks only, but also entity relationships that connect them. That way, Google establishes websites that are trustworthy and have great content.
What you can do is try and build an entity out of your brand, as well as use structured data, and mention other relevant entities in your content.
5. Local SEO Won’t be as Easy
Previously, Google had to suggest local businesses to users based on their proximity. However, this is not the case anymore. Instead, now Google focuses more on relevance and quality.
To make things easier for businesses, Google now allows them to do things such as answer questions, set up messaging, publish posts, offer reservations, and more. This can all be done from their listings. That means searchers can achieve so much more without having to visit the actual business website.
What you will need to do is make sure that you optimize your GMB listing. We have the best laptops that will allow you to take your SEO to the next level. Check out Cheeryo.net for the best laptop reviews.
With the way things are going, it seems you won’t need to solely rely on SEO in order to rank your pages. Instead, you will need to focus more on creating great content first, then implement SEO.